Time to revamp your pricing: Moving from analytics into business strategy
Toni Puigdellivol and Joanna Perey will provide an overview of successful approaches to move from data analysis into strategy when setting prices. Clients who have applied this approach have been able to sustainably boost their profits on average by 10%-15%.
The speakers will provide case studies that illustrates how his framework helps unleash untapped profit potential. He will deep-dive into several cases to demonstrate in detail how companies have successfully price their products depending on their market context and shopper perception. Last but not least, Toni and Joanna will present the organizational aspects required to make these results successful and sustainable in the long term.