Simon-Kucher has advised retail banks of all sizes, from single-branch community and regional banks to the world's largest banking institutions. We help these clients create better product, pricing, marketing and sales strategies, and meet regulatory challenges on both sides of the balance sheet.
Our 360-degree approach includes big data analytics, precision pricing modeling as well as forward-looking customer and sales research. We also help banks use behavioral economics to help their customers understand the value of their products and reduce price sensitivity at the point of sale.
Our projects for retail and small and medium enterprise (SME) banking clients include:
- Market-disruptive product and monetization strategy for day-to-day banking, mortgages, loans and deposits
- Digital value selling for community and regional banks
- Precision pricing for loans and deposits
- Fee optimization for retail banking products
- Optimal bundling and value communication for retail banking
- Unlocking behavioral biases in bank-client interactions
Retail & Business Banking Experts


Success Stories
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Studies and Research
January 11, 2021
Global Sales Study 2020 - Define platform strategies and manage external partners
Studies and Research
January 11, 2021
Global Sales Study 2020 – Leverage analytics to reach customers
Studies and Research
January 11, 2021
Global Sales Study 2020 – Complete the digital transformation
Studies and Research
January 11, 2021
Blog post
December 07, 2020
Global Sales Study: Lasting Effects of the COVID-19 Crisis on Bank Sales
Blog post
September 30, 2019
Video
January 10, 2019
Addressing the Rising Rate Environment in the Banking Industry
Simon-Kucher Perspectives
January 03, 2019
How Behavioral Science Can Unleash Digital Payments Adoption
Blog post
August 29, 2018
Banks Are the Masters of their Fates, but Must Choose a Path
Blog post
May 17, 2018
Blog post
May 17, 2018
Why Banks Are Unprepared to Tap the Profit Potential of Digital
Blog post
April 09, 2018
Blog post
October 18, 2017
Banking in a Developing Country – Challenges in Papua New Guinea
Simon-Kucher Perspectives
June 26, 2017
Blog post
March 03, 2017
Blog post
January 06, 2017
Simon-Kucher Perspectives
November 22, 2016
Simon-Kucher Perspectives
November 22, 2016
Simon-Kucher Perspectives
September 23, 2016
Simon-Kucher Perspectives
September 23, 2016
Simon-Kucher Perspectives
September 23, 2016
Video
September 14, 2016
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Managing Partner Hamburg officeHamburg, Germany
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Global Head of Banking and Senior PartnerFrankfurt, Germany
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PartnerZurich, Switzerland
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PartnerCologne, GermanyLondon, UK
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PartnerNew York, USAToronto, Canada
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Global Head of Banking and Managing Partner SwitzerlandZurich, Switzerland
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Senior PartnerParis, France
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Managing Partner CanadaToronto, CanadaNew York, USA
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PartnerZurich, Switzerland
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PartnerMunich, Germany
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PartnerCopenhagen, Denmark
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Managing Partner Hong KongHong Kong, ChinaSingapore, Singapore
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Senior Partner ItalyMilan, Italy