

As a leader in Life Sciences consulting, Simon-Kucher supports animal health companies in achieving TopLine Power®, both in the livestock and companion animal segments. With the rise in global demand for animal proteins, the continuous increase in spending on pets, and digitalization reshaping current paradigms, the animal health industry is primed for growth, and there are unrivalled business opportunities for innovation-driven manufacturers and animal-healthcare providers.
However, alongside this industry expansion, customer needs are evolving, and revenue models are becoming more sophisticated and complex. This requires companies to change their traditional pricing and commercial practices, which is the focus of our animal health consulting approach. The challenges the industry faces in this regard include:
Experienced Animal Health consulting
With these trends and challenges in mind, we focus on commercial topics that help our clients drive profitable growth and maximize the opportunities in this evolving landscape. Our typical projects include:
Pricing: Monetizing innovation by designing the optimal pricing strategy for products in the continuum of veterinary care (genetics, vaccines, diagnostics, and therapeutics)
Digital: Defining the most suitable offer configuration, revenue models, and price levels for data-driven digital products and PLF solutions
International pricing and trade terms: Optimizing trade terms and international prices across countries, traditional and emerging channels, and customer groups to ensure positive return on trade spend
Organizational excellence: Reorganizing and transforming pricing functions to ensure that pricing is supported by an effective organizational structure, operating model, and skillsets
Sales effectiveness: Designing and rolling out KAM excellence programs to build long-term partnerships via consistent contracting strategy and efficient negotiation
Portfolio management: Optimizing positioning, pricing, and promotions for existing products to maximize profitable growth of the entire portfolio
Animal Health Experts
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March 01, 2018
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