The second half of 2013 will intensify a coming-of-age conflict in e-commerce that has been brewing for some time. Ironically the root causes of this conflict are the same three engines that have powerded the rise of e-commerce over the last 20 years: low prices, technology and bottom up experiments. In other words, the same three engines that have shaped the e-commerce world we know today will soon become limiting factors if retail executives continue with the status quo. The stakes are high. Legacy brick-and-mortar retailers face tough decisions on how to define their opportunities in online channels and how to pursue them. Where do you place your bets?
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