Simonkucher : Marketing
Customer behavior and expectations have been changing drastically and will continue to do so, fueled by a myriad of new technologies and an overall mindset shift. No wonder today’s marketing is constantly redefining itself and undergoing a huge transformation.
While customer journeys need to be mapped out correctly across all digital and non-digital channels, digital technologies disrupt all stages of the marketing process. To drive top-line growth, modern marketing needs to become truly customer centric: An in-depth understanding of what customers value, what they need, and how they “tick” is the necessary basis for any successful marketing activities. This should be coupled with smart application of all digital technologies available to create an effective and efficient operating model.
At Simon-Kucher, we have always put the customer at the center of all projects, so customer centricity is nothing new to us. Together with our digital strategy and technology experts, we help our clients to intelligently transform their marketing approach, never losing sight of the company’s top-line and profit goals.
Our work ranges from strategic marketing topics such as product design and product positioning, to operative and tactical marketing measures such as improving marketing efficiency and effectiveness. We help clients develop product portfolios that incorporate behavioral economics and new digital possibilities; we segment their customers in a practical and meaningful way; and we create – among others – second brand strategies and customer loyalty programs.
Marketing issues are rarely standalone problems. We link marketing to the general business strategy and revenue model. Besides, all products and services need a price. With our unparalleled experience on the revenue side, we ensure that our clients take a holistic approach to marketing measures that improves their top and bottom lines.