"The engagement has far exceeded our expectations. The outputs are being used holistically to inform our marketing strategy as well as our product and user experience roadmaps going forwards."

Karl Varsanyi, Chief Product and Experience Officer at Shipt
Hailey Gabriel, Chief of Staff to the Chief Product and Experience Officer

"Your analysis, output and execution reflected the very best of Simon-Kucher's brand and reputation. I look forward to continuing our partnership."

Head of Marketing, Agricultural Products Company, Western Europe

"Simon-Kucher was a great partner during our research phase. We appreciated their support, expertise and partnership throughout the process of developing Uber Rewards."

Barney Harford
Former COO, Uber

"The pricing and packaging work Simon Kucher did for us was game changing, up there with the most successful projects we've ever done here at Eventbrite."

Nels Gilbreth
Head of commercial strategy, Eventbrite

Simonkucher : Marketing

Customer behavior and expectations have been changing drastically and will continue to do so, fueled by a myriad of new technologies and an overall mindset shift. No wonder today’s marketing is constantly redefining itself and undergoing a huge transformation.

While customer journeys need to be mapped out correctly across all digital and non-digital channels, digital technologies disrupt all stages of the marketing process. To drive growth, modern marketing needs to become truly customer centric: An in-depth understanding of what customers value, what they need, and how they “tick” is the necessary basis for any successful marketing activities. This should be coupled with smart application of all digital technologies available to create an effective and efficient operating model. 

At Simon-Kucher, we have always put the customer at the center of all projects, so customer centricity is nothing new to us. Together with our digital strategy and technology experts, we help our clients to intelligently transform their marketing approach, never losing sight of the company’s revenue and profit goals. 

Our work ranges from strategic marketing topics such as product design and product positioning, to operative and tactical marketing measures such as improving marketing efficiency and effectiveness. We help clients develop product portfolios that incorporate behavioral economics and new digital possibilities; we segment their customers in a practical and meaningful way; and we create – among others – second brand strategies and customer loyalty programs.

Marketing issues are rarely standalone problems. We link marketing to the general business strategy and revenue model. Besides, all products and services need a price. With our unparalleled experience on the revenue side, we ensure that our clients take a holistic approach to marketing measures that improves their top and bottom lines.

Get in touch with our marketing experts in your industry and region.