Abdalla AlMajali is a Manager at Simon-Kucher & Partners’ Dubai office and is a member of Simon-Kucher’s Global Leisure, Transport, and Tourism (LTT) Practice.
Abdalla has over four years of management consulting experience. The majority of his work focuses on the development of pricing strategies and product architectures across a number of verticals in the LTT space, with a strong focus on the food and beverage sector (e.g. QSRs), cultural institutions, and mega-events.
Abdalla’s experience in LTT includes the development of a pricing strategy and the design of a product portfolio for one of the leading museums in Abu Dhabi, which helped the museum achieve its visitation and revenue targets. His experience also includes projects carried out for Quick Serve Restaurants (QSRs), focused on pricing strategy, price optimization, and menu architecture.
Prior to joining Simon-Kucher& Partners, he completed a Masters of Engineering in Mechanical Engineering with Business Finance, a joint program between the University College London and the London School of Economics, where he graduated with First Class Honors.