Annette Ehrhardt is Simon-Kucher's Global Head of Communications & Marketing. She is based in London .
Annette has joined the company in 2002 and worked for 15 years in the company's consulting business for a multitude of clients in various industries and regions. Before taking on her current role, she was a Senior Director in the company's Zurich office.
Her projects comprised pricing strategies, models and price level optimizations as well as negotiation excellence and sales topics. She has worked for B2B and B2C companies in diverse sectors such as media, telecommunications, B2B services, automotive and pharmaceuticals in Europe and the US.
Annette has pushed the company's business development activities in Switzerland across industries and has led the internal digitalization task force as a project manager in 2017. Since 2015, she has worked more and more on marketing and communication topics.
Prior to joining Simon-Kucher, Annette studied business administration and international management at the Universities of Augsburg (Germany, Diplom-Kauffrau) and Rennes (France, MST), and also holds a MSc in Financial Management and e-Commerce.