Peter J. Eliopoulos

Managing Partner at Helios Innovation Group

An innovative and results-oriented senior leader, Peter has extensive experience in the financial services, consulting, and nonprofit sectors, and a balanced strategic, analytical, and creative mindset focused on sales, business growth, and shareholder value. His expertise includes brand and performance marketing; corporate communications; creating and executing practical growth strategies; and client advocacy. His strong communication, coalition- and team-building skills inform all his work, as does his ability to lead diverse, engaged, and multidisciplinary teams.

Most recently serving as Chief Marketing Officer, Senior Vice President/Advisor for M&T Bank Corporation and Wilmington Trust, Peter’s leadership spanned twelve years of growth and brand awareness for the organization. Of note, he successfully rebuilt an integrated marketing and communications team serving all lines of business (brand/advertising, customer segments and strategy, customer analytics, corporate communications/ customer experience); grew investment from $50M to $130M and his team from 38 to 175 FTEs; and increased brand consideration by ~15 points via a full brand relaunch. He also drove customer awareness by negotiating large scale corporate sponsorships; increased consumer sales by 10-20%/year and small business sales by 30%+ via product redesign, pricing, journey mapping, re-branding and customer segmentation; and led new B2B marketing capabilities in the institutional, wealth, and commercial lines of business. As Founder of the bank’s Office of the Customer Advocate, he significantly improved the customer experience, remediated regulatory deficiencies, and created a systematic, sustainable program approved by federal and New York state regulators.

Authored Resources