Kay Croonen


Kay has 8 years of project experience in strategy consulting and is specialized in pricing and sales excellence challenges for B2B industries. He has conducted 25+ pricing and sales projects across Europe and Asia, of which the last 10 projects for industrial, technological and chemical clients.

Kay holds a MSc in Engineering from Delft University of Technology and a MSc in Economics from VU University Amsterdam. Prior to joining Simon-Kucher & Partners, he has worked for the Strategic Management Centre (NL).