Dr. Georg Wuebker is Senior Partner and the Global Head of the company's Banking Practice.
He studied economics and business administration at the Universities of Osnabrueck and Hull (England), finishing his studies in 1993 with the degree Diplom-Kaufmann.
In 1995, he was a Visiting Scholar at the University of Texas at Austin, USA. He earned his Ph.D. in 1997 at the University of Mainz, writing his doctoral thesis on price bundling.
Dr. Wuebker specializes in the areas of strategy, strategic marketing, price and product and sales excellence, digitalization, innovation management, customer loyalty programs and bundling. He has participated in and led numerous national and international consulting projects in the banking and financial services industry, e.g. in Europe, MENA, Asia and North America.