Dr. Tobias Maria Günter is a Partner in the global Retail & Consumer Goods practice in Bonn. From his numerous national and international projects, he has considerable experience in developing retail-specific solutions for specialist topics in the areas of pricing, product offerings, marketing, promotions, customer journeys, and implementation.
Most recently, Tobias’ projects have grappled with complex issues related to the increasing digitalization of the retail landscape. He has previously supported premium department stores and global brand manufacturers in the fashion sector and is able to draw on his in-depth knowledge of supermarkets, discounter retailers, home improvement outlets, perfume stores, furniture stores, and cash & carry vendors.
For his doctoral thesis at University of Kiel, he researched the dynamic effects of price promotions on various sales channels. Tobias has published articles in international industry magazines and contributed to books on management topics. He is also a speaker at a variety of industry events.
Inflation: Baumärkte starten mit höheren Preisen in die Saison
Stammgäste belohnen, auf Gastro-Hopper verzichten
Was Verbraucher nach der Krise vom Innenstadthandel erwarten
Valentinstag im Lockdown: Was der Verlust des Aktionstages für Blumen- und Einzelhandel bedeutet
Trauriger Valentinstag: Blumenhandel leidet unter Lockdown
Verbraucher sind am Valentinstag in Verwöhnlaune
Im Einzelhandel beginnt die große Rabattschlacht
Nachhaltige Nachfüllstationen: Verschenken Drogerien Pricing-Potenziale trotz innovativer Produkte?
Handzettel bleiben ein Dauerbrenner
Last-Minute-Marketing zum Valentinstag lohnt sich noch
LEH: Auf dem Weg zum digitalen Handzettel
Heimatgefühle beflügeln den Umsatz
Simon-Kucher appoints six new partners in Bonn, Frankfurt and Geneva
Aldi bricht Rabatt-Tabu, um dm-Kunden zu locken
Händler stürzen sich widerwillig in die Rabatt-Schlacht