Miguel Afán de Ribera


Miguel is a Partner at Simon-Kucher and is based in Madrid. He heads the Hospitality, Travel & Leisure practice in Spain, Portugal, and Central and South American countries. His areas of expertise include commercial strategy, revenue management, promotional effectiveness and distribution in both analogical and digital environments.

Miguel studied business in Seville (Spain), received his MBA from IE Business School in Madrid (Spain), and completed Harvard Business School’s Program for Leadership Development in Boston, US. Prior to joining Simon-Kucher, he set up and ran his own company in the sports marketing sector.