Nina Scharwenka is a Partner in the global Consumer & Retail practice at Simon-Kucher in Munich. Apart from classical retail and FMCG business, she focuses on the luxury/watches, apparel, cosmetics, tobacco and sports industries.
Nina has worked with leading global players and mid-sized companies in a broad range of marketing and strategy topics, such as strategic brand positioning, consumer pricing and trade terms optimization as well as profitability management. One of her key areas of expertise is in change management and the implementation of complex pricing projects. Her geographic focus is Europe and Asia.
Nina studied Business Administration at the University of Bayreuth with a focus on marketing, services and finance.