Ruben de Lange


Ruben de Lange is a Partner and the Software, Internet and Media lead in Simon-Kucher’s Amsterdam office. He supports his clients across the Netherlands in optimizing their recurring revenue through a range of topline initiatives.

Ruben has gained in-depth expertise in commercial strategy development, go-to-market strategy, segmentation, packaging & pricing and sales excellence for tech companies. He assists tech executives in their transition to subscription-based price models and with scaling their business internationally, consistently improving the top and bottom line of his clients.

Prior to joining Simon-Kucher, Ruben worked in various other consulting roles. He obtained his BSc and MSc degrees in Business Administration from Vrije Universiteit Amsterdam and Wirtschaftsuniversität Wien.

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