Michelle Verwest is a Senior Director with the Software, Internet, and Media practice of Simon-Kucher & Partners in San Francisco. She specializes in packaging, portfolio, and pricing strategies for software, internet, and tech, and has worked with a wide variety of companies ranging from start-ups to Fortune 10.
During her time at Simon-Kucher & Partners, Michelle has led the design and execution of numerous market research studies to understand customer perspectives and recommend optimal pricing approaches, utilizing a variety of methods such as interviews, focus groups, conjoint exercises, and surveys.
Prior to working at Simon-Kucher and Partners, Michelle spent 10 years in the Internet and Retail industry, developing channel and assortment strategies to optimize revenue and margins. This includes extensive experience optimizing promotional pricing, planning, and messaging.
She holds an Masters in Business Administration from University of California, Berkeley and a BS in Management Science from University of California, San Diego.