Nick Zarb

Senior Director

Nick is a Senior Director at Simon-Kucher & Partners in San Francisco. Nick has 11 years experience in consulting and strategy, 7 of those at Simon-Kucher & Partners. He spent 6 years in the London office before transferring to San Francisco. Prior to joining us, he worked in the Group Strategy team at Royal Mail and held other consulting positions, and he holds a degree in Biological Sciences from the University of Oxford.

During his time at Simon-Kucher & Partners, Nick has worked for clients predominantly in the Software, Internet and Media space, for both B2B and B2C clients, with a focus on subscription businesses and monetizing innovation.

Recent project topics include: Identifying optimal subscription packages for a new online VR multiplayer social game; portfolio and packaging design for a SaaS ERP company; developing the pricing strategy and structure for a companies new AI product; pricing and packaging for a mobile app DaaS company; developing a monetisation strategy for an international newspaper brand across its portfolio of digital and non-digital products; re-evaluating the price model and developing a usable segmentation for a B2B data services company; and price optimisation, sales training and implementation phase project management for a UK subscription postal operator.