Ruben de Lange

Senior Director

Ruben de Lange is a Senior Director and Software Practice Lead at Simon-Kucher’s Amsterdam office. He leverages his experience in software to design winning monetization models for software companies.

Ruben has gained in-depth expertise in commercial strategy development, revenue model innovation, and value-based pricing. He assists tech executives in their transition to subscription-based price models and recurring revenue optimization, consistently improving the TopLine Power™ of his clients.

Prior to joining Simon-Kucher, Ruben worked in various other consulting roles. He obtained his BSc and MSc degrees in Business Administration from Vrije Universiteit Amsterdam and Wirtschaftsuniversität Wien.

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