Latest Insights

Book

May 18, 2020

Surviving The Resurgent COVID-19 Crisis
Video

May 13, 2020

Surviving the Resurgent Crisis: Why Commercial Agility Will be Your Key Capability
Blog post

May 11, 2020

Remote Selling in the Midst of COVID-19
Blog post

May 07, 2020

New Propositions and Pricing in the "Six-Feet" Economy
Blog post

May 06, 2020

Overcoming New Challenges in Biopharmaceutical Launch Strategies amid COVID-19
Blog post

May 05, 2020

Unlocking COVID-19 Diagnostic Testing Bottlenecks: Interview with Oguzhan Atay from BillionToOne
Blog post

April 29, 2020

Who Will Emerge as a Winner Among Online Food Retailers Post-COVID-19?
Blog post

April 23, 2020

Insurance: The COVID-19 Opportunity
Blog post

April 23, 2020

Ecommerce Post-COVID-19: Critical Success Factors for Retailers in MENA
Blog post

April 23, 2020

Nine Action Points for Travel Companies to Respond to COVID-19
Blog post

April 22, 2020

Commercial Response Strategy for the Travel Industry During the First Stage of the COVID-19 Crisis
Blog post

April 21, 2020

Preparing your Biopharma Brands for the World Post COVID-19
Blog post

April 14, 2020

Rivals to Allies: Banks and SME Marketplace Lenders Pandemic Partnerships can Unlock Growth
Blog post

April 14, 2020

Transition in Time-Lapse: Revamping the Medtech Sales Model in Light of COVID-19
Blog post

April 13, 2020

Eight Predictions for the Post-COVID-19 Healthcare World
Blog post

April 09, 2020

COVID-19: What Risks for Pharma Commercialization?
Blog post

April 06, 2020

COVID-19 and the US Auto Industry: Five Quick Wins to Turn this Crisis into an Opportunity
Blog post

April 03, 2020

The PPP Rollout: Small Business Awaits a Digital Giannini for Crisis Relief
Blog post

April 02, 2020

COVID-19 as a Catalyst for a New Era in Diagnostic Testing
Blog post

April 01, 2020

A Commercial Perspective in the Time of COVID-19

Featured Resource

The Rating Economy - Global Survey

Pricing

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Digitalization

Featured

A Practical Guide to Pricing

A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

Simon Kucher Unicorn

We Are the Unicorn Advisers

How are unicorns able to grow their business to a valuation of over one billion dollars? The recipe to a profitable…

Surviving the resurgent crisis with commercial agility

Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…

Featured

A Practical Guide to Pricing

A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges.

Simon-Kucher Rating Economy - Hands holding blocks of ratings

The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

Featured

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Have You Fully Unlocked Your Sales Potential?

Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!

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Find out your digitalization score!

Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.