Latest Insights

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January 16, 2020

2019 NRDL Price Negotiations Concluded with 70 Drug Inclusions
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January 15, 2020

NHS England: Commercial Framework for 2020
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January 15, 2020

CMS Drug Price Negotiation: Is it Truly a Negotiation?
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January 13, 2020

Global Simon-Kucher Events
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January 10, 2020

From Follower to Trend-setter: Actively Shaping Trends in the Paper and Packaging Industry
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December 20, 2019

“Only a Few Consumers Have Used Direct-to-Consumer Genetic Testing So Far”
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December 20, 2019

Global Pricing Study 2019 - Focus Medtech: High Price Pressure, Limited Use of Digital Solutions
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December 05, 2019

Unicorns: Up Close and Personal – LegalZoom
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December 03, 2019

Acquiring New Customers: Myths in Banking
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November 28, 2019

Global Pricing Study: Make Better Use of Investments in Digitalization Initiatives
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November 28, 2019

Black Friday Discount Strategy: 3 Takeaways for Retailers
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November 28, 2019

Out of the Box Learnings for Chemical Companies: How B2C Industries Utilize Digital Marketplaces
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November 27, 2019

Leveraging Experience from KOLS: Early Access Routes in Latin America
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November 26, 2019

One Insurer for Everything: Three Strategies for Better Cross-selling
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November 21, 2019

Virtual Healthcare: Are Amazon and Other Tech Giants Taking Over the Industry?
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November 20, 2019

Talk Value, Not Price: 5 Steps to Professionalize Your Value Selling
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November 15, 2019

The 7 Drivers of Effective Sales Promotions
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November 14, 2019

Out of the Box Learnings for Chemical Companies: How the Software Industry Optimizes Product Packaging
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November 14, 2019

Sustainable Fashion: Good for the Environment, Good for Business
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November 13, 2019

Out of the Box Learnings for Chemical Companies: How Airlines Maximize Profits Through Dynamic Pricing

Featured Resource

The Rating Economy - Global Survey

Pricing

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Digitalization

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A Practical Guide to Pricing

A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

Simon Kucher Unicorn

We Are the Unicorn Advisers

How are unicorns able to grow their business to a valuation of over one billion dollars? The recipe to a profitable…

Surviving the resurgent crisis with commercial agility

Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…

Featured

A Practical Guide to Pricing

A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges.

Simon-Kucher Rating Economy - Hands holding blocks of ratings

The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

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Have You Fully Unlocked Your Sales Potential?

Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!

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Find out your digitalization score!

Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.