Latest Insights

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October 07, 2019

How to Best Measure Promotional Effectiveness: Everything You Need to Know for Calculating Promotion ROI
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October 02, 2019

4 Shades of Successful Value Selling: Customer Centricity, Storytelling, Sales Trainings, and Tools
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October 02, 2019

KPI of the Quarter in the Automotive Industry: Car Delivery Lead Times and Underestimated Upselling Potential
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October 02, 2019

Customer Loyalty Programs: Retaining and Gaining Customers
Video

October 01, 2019

Unicorns: Up Close and Personal – Segment
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October 01, 2019

Automotive Distribution: The Coming Revolution
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September 30, 2019

"Customers Who Bought This Item Also Bought...": How Banks Can Use Active Product Recommendations to Generate Profit
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September 30, 2019

Value Communication in Banking: Still a Long Way to Go
Video

September 26, 2019

Value Selling with the Simon-Kucher Value Calculator
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September 24, 2019

Amazon as an Online Pharmacy in Europe
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September 17, 2019

Has Apple Reached its Price Limit, or is There Still Room to Grow?
Video

September 16, 2019

Topline Growth through Digitalisation: Industry 4.0 Insights for Executives
Blog post

August 30, 2019

Why Sales Compensation Plans Fail… and How to Fix Them
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August 29, 2019

UAE: “Sin Tax” on Sweetened Drinks and E-Cigarettes – How Should the Industry React?
Blog post

August 26, 2019

Caterpillar’s Integrated Sales Approach for Digital Solutions
Blog post

August 22, 2019

Artificial Intelligence Improves Insurance Companies’ Customer Relationships
Blog post

August 13, 2019

Sales Steering in Construction: Too Reactive, Too High Level, and Not Actually “Steering”
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August 13, 2019

Sales Benchmarking Analysis for Digital Solutions
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August 09, 2019

Managing Revenue for Profitable Growth: Designing Trade Terms to Develop Trade Partners
Blog post

August 09, 2019

10 Ways to Make Key Account Negotiations a Success

Featured Resource

The Rating Economy - Global Survey

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Simon-Kucher Digital

Pricing

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Digitalization

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Topline 2020 Banner

This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!

Houston

6th Houston Strategy & Pricing Forum

The 6th Houston Strategy & Pricing Forum is an annual event for executives involved in developing growth strategies for their companies. Its objective is to share innovative practices for commercial excellence and strategic price management with the goal of helping companies grow profits in challenging market environments. This year’s forum will focus on how to develop and maintain effective commercial excellence initiatives in an increasingly digital business environment.

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A Practical Guide to Pricing

A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

Simon Kucher Unicorn

We Are the Unicorn Advisers

How are unicorns able to grow their business to a valuation of over one billion dollars? The recipe to a profitable…

Surviving the resurgent crisis with commercial agility

Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…

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A Practical Guide to Pricing

A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges.

Simon-Kucher Rating Economy - Hands holding blocks of ratings

The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

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Have You Fully Unlocked Your Sales Potential?

Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!

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Find out your digitalization score!

Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.