Latest Insights

Blog post

November 08, 2019

3 Steps to Increase Electric Vehicle Sales With Customization
Blog post

November 08, 2019

Out of the Box Learnings for Chemical Companies: How the Travel Industry Digitalizes Customer Journeys
Video

November 07, 2019

Private Equity: Taking Value Creation to the Next Level
Blog post

November 05, 2019

Stopping the Drain on Profits: Enforce Price Increases
Blog post

November 04, 2019

Monetizing Change: What Wealth Managers Can Learn from Other Industries
Blog post

October 29, 2019

Eight Best Practices for Monetizing the Software Buyer Journey
Blog post

October 29, 2019

RFT Report on European Supermarkets: Dutch and German Chains Outperform their Peers
Blog post

October 28, 2019

How to Personalize your Personalization Strategy
Video

October 24, 2019

Unicorns: Up Close and Personal – 23andme
Blog post

November 04, 2019

If You’re Good At It, Don’t Do It For Free
Blog post

October 19, 2019

Trade Terms: How to Ensure Commercial Spending Pays Off
Blog post

October 10, 2019

Key Account Management: Tackling the Challenges of a Dynamic Pharma Market
Blog post

October 09, 2019

Automotive New Model Watch: Plug-in Diesel-Hybrids on the Rise
Blog post

October 09, 2019

How P&MA Teams Can Prepare for the Digital Future
Blog post

October 08, 2019

Top Five Software Pricing and Packaging Mistakes
Blog post

October 07, 2019

How to Best Measure Promotional Effectiveness: Everything You Need to Know for Calculating Promotion ROI
Blog post

October 02, 2019

4 Shades of Successful Value Selling: Customer Centricity, Storytelling, Sales Trainings, and Tools
Blog post

October 02, 2019

KPI of the Quarter in the Automotive Industry: Car Delivery Lead Times and Underestimated Upselling Potential
Video

October 01, 2019

Unicorns: Up Close and Personal – Segment
Blog post

October 02, 2019

Customer Loyalty Programs: Retaining and Gaining Customers

Featured Resource

The Rating Economy - Global Survey

Pricing

swiping bank card

Digitalization

Featured

A Practical Guide to Pricing

A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

Simon Kucher Unicorn

We Are the Unicorn Advisers

How are unicorns able to grow their business to a valuation of over one billion dollars? The recipe to a profitable…

Surviving the resurgent crisis with commercial agility

Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…

Featured

A Practical Guide to Pricing

A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges.

Simon-Kucher Rating Economy - Hands holding blocks of ratings

The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

Featured

people pointing at screen

Have You Fully Unlocked Your Sales Potential?

Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!

man waiting in subway with tablet

Find out your digitalization score!

Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.