Digitalization and Services - Excessive Digitalization Risks Scaring Off Customers
Prof. Dr. Dr. Hermann Simon
The service sector has always been particularly labor intensive, making constant cost increases inevitable. Faced with this challenge, the most logical response would be for providers to automate and digitalize their services to the greatest extent possible.
Value Communication in Banking: Still a Long Way to Go
Dr. Thomas Hofmann, Alexandre Bonelli
Have you ever asked your customers if they know which services you provide them? Do you know which services your customers value most? If the answer is no or not really, we can tell you that this is also the case at many other banks. Simon-Kucher & Partners has observed various institutions that suffer as a result. Revenue and sales targets aren’t being achieved, customer satisfaction is low, prices are deemed to be too high, and net promoter scores (NPS) leave much to be desired. So, how can banks optimize their value communication, and therefore, their sales? This short article offers a pragmatic answer to this crucial question.
Maximilian Biesenbach, Dr. Men-Andri Benz, Sonia Fischer-King
Digital technologies claim to make selling things easier than ever. But what if you offer a product or service that nobody is really excited about? Partner and pricing expert Maximilian Biesenbach looks at the different triggers encouraging us to buy and shares a simple way to understand customer needs.
"Customers Who Bought This Item Also Bought...": How Banks Can Use Active Product Recommendations to Generate Profit
Sonia Fischer-King, Jakob Dipoli Wies
Have you ever thought about how easy it would be to sell products if your customer advisors knew which products to address before starting the consultation? Have you ever considered how many more products you could sell if your customers were approached at exactly the right moment with automated product recommendations? International market leaders show how effective active product recommendations can be, but this practice has yet to make its way to the banking world – even though banks are in a near ideal position to achieve similar results.
This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!
The 6th Houston Strategy & Pricing Forum is an annual event for executives involved in developing growth strategies for their companies. Its objective is to share innovative practices for commercial excellence and strategic price management with the goal of helping companies grow profits in challenging market environments. This year’s forum will focus on how to develop and maintain effective commercial excellence initiatives in an increasingly digital business environment.
Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges.
A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.
Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!
Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.