Digital therapeutics have arrived on the healthcare scene. Before they were integrated into clinical practices such as substance use disorder and chronic disease management, each company confronted this key commercial question: What is the best way to monetize digital therapeutics? More ►
Organization of the pricing and market access function
As the pharmaceutical industry faces price pressure and a challenging payer environment, realizing the full value of a drug becomes an ever more challenging endeavor. In order to succeed in this environment, pharmaceutical executives and managers are looking to shape effective and efficient organizations. More ►
Will Pharma be “Singing the Blues” or is it just “Fake News”?
Discussions around drug pricing in the US have become increasingly intense in the past few years. In May, the White House put forward President Donald J. Trump’s Blueprint to Lower Drug Prices called “American Patients First.” If this plan breaks the mold of failed proposed changes, what could the impact be?More ►
This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!
Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges.
A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.
Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!
Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.