Product ratings are becoming increasingly important, influencing customers' shopping behavior and brand loyalty, our recent study with 6,400 consumers in 23 countries reveals. Did you know that ratings are overtaking brand as the most important factor when making purchasing decisions? Discover the effects of the rating economy ▹
A simple rating process is the third biggest factor in motivating consumers to leave a review.
How to Succeed on the Rocky Road to Digital Transformation
Digital transformation is not as straightforward as just sliding innovative technologies and digital products into your organization and waiting for magic to happen. Our new Global Head of Digital Strategy, Marc Huijbregts, looks at the key trends currently driving digital transformation. Discover the roadmap of success ▹
Sales Enablement Tools: A Path to Growth
Sales enablement tools are all the rage. Dr. Peter Colman explains how to combine them with professional sales techniques, analyzing human behavior, and a profit-oriented strategy to achieve the greatest effect. Get the most out of your sales enablement tools ▹
Pricing and monetization
The Unicorn Whisperer
How does Simon-Kucher's advice help unicorns monetize and grow their revenue? Madhavan Ramanujam shares some insights from his project experience with 30+ unicorns such as Asana, Stripe and Uber. Explore our work with unicorns ▹
Award in Switzerland
Further recognition of our expertise: Bilanz magazine, in collaboration with the Wissenschaftliche Gesellschaft für Management und Beratung (WGMB), ranked Simon-Kucher the no. 1 consultancy in Switzerland for marketing and sales.
This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!
The 6th Houston Strategy & Pricing Forum is an annual event for executives involved in developing growth strategies for their companies. Its objective is to share innovative practices for commercial excellence and strategic price management with the goal of helping companies grow profits in challenging market environments. This year’s forum will focus on how to develop and maintain effective commercial excellence initiatives in an increasingly digital business environment.
Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges.
A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.
Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!
Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.