The Rating Economy: More Customer Centricity Through Product Ratings
Our survey reveals that only 15 percent of companies have an effective strategy for dealing with consumer ratings. How do ratings affect sales volumes, price potential, and brand building? Why is developing a comprehensive approach becoming more important? And how should companies implement their rating strategies? Get the answers to these questions in our company survey results. ▹
Developing a sound strategy to deal with ratings is essential these days.
Dr. Georg Tacke, CEO
Monetizing IoT: How to Define Your Success Strategy
The Internet of Things is buzzing with potential, and everyone wants to gain their fair share, but making money from innovative IoT applications requires a good preparation. Our expert Kajetan Zwirglmaier has identified four strategic steps to monetize them successfully. Read the article here.
The Power of a Positive Experience
Digital technologies make selling things easier than ever. But what if you offer a product or service that nobody is excited about? Partner and pricing expert Maximilian Biesenbach looks at the different triggers encouraging us to buy and shares a simple way to understand customer needs on our blog.
Pricing and monetization
Discover our eBook "A Practical Guide to Pricing"
Adapted from our popular online article series, Pricing Basics, the practical guide discusses the many reasons why pricing is important and shares expert insights and tips for overcoming the top pricing challenges. Download the entire eBook for free!
Simon-Kucher Increases its Presence in China
In 2019, we’ve expanded our business activities in the world's second largest economy, China. Our three Chinese offices are conducting more projects than ever, and earlier this year, Board Member Kai Bandilla signed a strategic partnership with CIMC, a major supplier of logistics and energy equipment.
This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!
The 6th Houston Strategy & Pricing Forum is an annual event for executives involved in developing growth strategies for their companies. Its objective is to share innovative practices for commercial excellence and strategic price management with the goal of helping companies grow profits in challenging market environments. This year’s forum will focus on how to develop and maintain effective commercial excellence initiatives in an increasingly digital business environment.
Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges.
A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.
Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!
Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.