Surviving and Thriving in the Brexit Era
Nearly everyone agrees that the coming Brexit barriers will increase the volatility and complexity of doing business within the UK. Pricing can serve as both a bulwark against uncertainty and a great source of opportunity during this period.
The approach that we cover here gives businesses very solid guidance for their imminent pricing decisions. Our objective is to help executives and managers understand the importance of pricing as a survival skill and improve their chances of emerging as a Brexit thriver.