the rating economy

Research Paper

Trend Radar 2019 - The Rating Economy

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The Trend Radar 2019 is a two-part study conducted by Simon-Kucher & Partners in March/April 2019. Focusing on the topic "Rating Economy", in part one of the Trend Radar study (the consumer survey), approximately 6,400 consumers in 23 countries worldwide answered questions about their rating behavior, and more than 1,600 companies across all industries were asked in part two (the company survey) about their rating strategy.

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