Why 97% of All Price Increases Fail...
... And what your company needs to do different this year?
It’s that time of the year again. Companies plan their annual budget and come up with ambitious plans for next year. Targets get even higher, while minimum wage increases, raw material costs go up and competitors get more aggressive. So how do executives expect to make their numbers? Among the different initiatives that teams will cook up this year in the hopes of increasing revenues, one solution never fails to arise from the executive toolbox: Hiking up prices.
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