Studies and Research
February 11, 2020
The MedTech industry is facing new challenges, also in 2020: In our annual MedTech-specific online survey, we asked industry experts how they are dealing with monetizing beyond the core. Take a closer look at the industry’s short-term business expectations for the upcoming year!
Featured Resource
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Gaining TopLine Power® through pricing, marketing and sales.
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This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!
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Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…
How are unicorns able to grow their business to a valuation of over one billion dollars? The recipe to a profitable…
The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…
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Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges.
A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.
Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!
Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.
