Industry

Energy & Utilities

Company Profile

  • €>100 bn annual revenue
  • World's largest investor-owned electric utility service provider
  • Operates in over 30 countries and serves over 33 million customers

Situation and Objectives

  • Strengthen positioning in SME segment
  • Grow sales significantly
  • Optimize go-to market strategy by designing new offer portfolio and channel mix

Approach

Results

  • Analyzed current strategy and conducted workshops for new orientation
  • Analyzed market and competitive environment and identified market potentials
  • Examined and optimized product portfolio based on segment needs
  • Defined future focus regions, sales channels and sales partners
  • Integrated employees early on and obtained broad buy-in achieved

Impact

  • Profitable growth and doubling of gas sales