Industry

Public & Social Sector
Social Sector

Company Profile

  • National relief organization with various regional associations
  • Not-for-profit status
  • Approx. 150,000 customers

Situation and Objectives

  • Rapid growth in the market for home emergency systems forecasted
  • Client planned to increase market share in near future
  • Current product offering and prices for home emergency systems differed between regional associations
  • Product and price strategy needed to be revised to enable further growth
  • Increase market share by optimizing product offering and pricing

Approach

  • Performed a systematic analysis and evaluation of the status quo with regard to product offering and pricing
  • Conducted a strategy workshop with representatives of the regional associations to discuss and develop ideas for an optimized product and price strategy
  • Identified customer preferences and willingness to pay for home emergency systems
  • Developed an implementation roadmap

Simon-Kucher Product Portfolio Performance Dashboard

Results

  • Standardized names of offerings across all regional associations
  • Standardized product components across all regional associations
  • Adjusted and aligned price ranges of all home emergency system offerings

Impact

  • Immediate roll-out of quick-wins
  • Launch of harmonized product offering
  • Calculated effect on sales of +24%

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