Shape
Simon Kucher logo
Contact Us
About
About Us
Heritage
Leadership
Partners
Newsroom
Global Offices
Corporate Responsibility
Diversity, Equity & Inclusion
Capabilities
Simon-Kucher Engine
Simon-Kucher Elevate
Marketing
Pricing
Sales
Strategy
Events
Webinars
Events
Industries
Automotive
Banking & Financial Institutions
Business Services
Chemicals & Materials
Construction
Consumer & Retail
Electronics & Semiconductors
Energy & Utilities
Healthcare & Life Sciences
Industrial Goods & Machinery
Insurance
Logistics & Distribution
Media & Entertainment
Private Equity & Venture Capital
Public & Social Sector
Software, Internet, Tech
Telecommunications
Travel, Tourism, Leisure
Insights
Latest Insights
Strategic Insights
Industry Insights
Videos & more
Careers
Why Simon-Kucher?
Working with Us
Work and Life
Your Career
Join Us
Recruiting Contacts
Recruiting Events
People & Stories
Contact Us
Data Privacy
Imprint
Featured
A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

inflation
Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The…

Contact Us

Main navigation

  • About
    • About Us
    • Heritage
    • Leadership
    • Partners
    • Newsroom
    • Global Offices
    • Corporate Responsibility
    • Diversity, Equity & Inclusion
  • Capabilities
    • Simon-Kucher Engine
    • Simon-Kucher Elevate
    • Marketing
    • Pricing
    • Sales
    • Strategy
  • Industries
    • Automotive
    • Banking & Financial Institutions
    • Business Services
    • Chemicals & Materials
    • Construction
    • Consumer & Retail
    • Electronics & Semiconductors
    • Energy & Utilities
    • Healthcare & Life Sciences
    • Industrial Goods & Machinery
    • Insurance
    • Logistics & Distribution
    • Media & Entertainment
    • Private Equity & Venture Capital
    • Public & Social Sector
    • Software, Internet, Tech
    • Telecommunications
    • Travel, Tourism, Leisure
  • Insights
    • Latest Insights
    • Strategic Insights
    • Industry Insights
    • Videos & more
  • Events
    • Webinars
    • Events
  • Careers
    • Why Simon-Kucher?
    • Working with Us
    • Work and Life
    • Your Career
    • Join Us
    • Recruiting Contacts
    • Recruiting Events
    • People & Stories
  • Contact Us
  • Data Privacy
  • Imprint
    • GlobalGlobal | EN
    • AustraliaAustralia | EN
    • BelgiumBelgium | EN
    • BrazilBrazil | PT
    • ChinaChina | ZH
    • FranceFrance | FR
    • GermanyGermany | DE
    • ItalyItaly | IT
    • JapanJapan | JA
    • NetherlandsNetherlands | EN
    • NordicsNordics | EN
    • PolandPoland | PL
    • SingaporeSingapore | EN
    • Spain & LATAMSpain & LATAM | ES
    • SwitzerlandSwitzerland | EN
    • TurkeyTurkey | TR
    • UAEUAE | EN
    • UKUK | EN
    • USUS | EN

Psychological Pricing

Resources Menu

  • Overview
  • Latest Insights
  • Strategic Insights
  • Industry Insights
  • Videos & more
Banner

Blog post

December 05, 2018

Why Prices End in 99… and Other Psychological Pricing Tactics

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

March 10, 2017

Consumer Insights – Leveraging Behavioral Psychology

Behavioral Pricing

Blog post

January 22, 2018

Behavioral Pricing: Instrument for Revenue Growth

  • Psychological Pricing: 5 Points to Consider When Discounting

    Blog post

    September 25, 2018

    Psychological Pricing: 5 Discounting Tips and Tricks

  • oil

    Success story

    March 31, 2017

    Optimization of Product Portfolio for Customer Retention

  • software

    Success story

    March 30, 2017

    Packaging and Pricing Strategy for Financial Software

  • Behavioral Economics

    Success story

    March 23, 2017

    Behavioral Economics in Pre-Approved Loans

  • Pokemon

    Blog post

    March 03, 2017

    Take the Pokémon Go Approach to Bank Sales

  • Removing commercial boundaries

    Simon-Kucher Perspectives

    September 23, 2016

    Removing Commercial Boundaries

  • The Irrational Consumer

    Book

    September 16, 2016

    The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy

  • Video

    September 14, 2016

    An Introduction to Behavioral Economics/Pricing

 

Looking for more information? Get in touch with our experts.

 

Contact Us

 

Capabilities

  • Simon-Kucher Engine
  • Simon-Kucher Elevate
  • Marketing
  • Pricing
  • Sales
  • Strategy

Industries

Automotive
Banking & Financial Institutions
Business Services
Chemicals & Materials
Construction
Consumer & Retail
Electronics & Semiconductors
Energy & Utilities
Healthcare & Life Sciences
Industrial Goods & Machinery
Insurance
Logistics & Distribution
Media & Entertainment
Private Equity & Venture Capital
Public & Social Sector
Software, Internet, Tech
Telecommunications
Travel, Tourism, Leisure

Simon-Kucher

  • Contact
  • About
  • Resources
  • Careers
  • Webinars
  • Events

Copyright © 2022. Simon-Kucher & Partners        Imprint        Data Privacy

LinkedIn   Facebook    Twitter   Instagram    youtube

Featured Resource

The Rating Economy - Global Survey
Pricing
Pricing
swiping bank card
Sales
Digitalization
Digital

Featured

Featured

Topline 2020 Banner
TopLine 2020

This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

inflation
Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The…

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon-Kucher Rating Economy - Hands holding blocks of ratings
The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

Featured

people pointing at screen
Have You Fully Unlocked Your Sales Potential?

Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!

man waiting in subway with tablet
Find out your digitalization score!

Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.