Video

Unicorns: Up Close and Personal – Segment

For the first part of our Unicorn series, we were lucky to have with us Peter Reinhardt, CEO of Segment – a San Francisco-based unicorn providing CDI (Customer Data Infrastructure). In our interview, our Partner Madhavan Ramanujam asked Peter to share lessons in entrepreneurial success based on his last eight years founding the company, as well as the unicorn’s recent work with Simon-Kucher on Segment's pricing.

Explore other insights on our work with Unicorns: https://www.simon-kucher.com/en/resources/topic/unicorns