“However beautiful the strategy, you should occasionally look at the results.”
Nothing could better sum up our belief about a good sales and marketing strategy: thought out to the end and fully implemented – a strategy that leads our clients to higher revenue, profit and top line growth.
Hope is not a strategy
Unfortunately, too many companies develop strategies without fully thinking through their possible consequences. Then they hope it will pan out.
But hope is not a strategy, especially not a sales and marketing strategy. We once had a client who launched an aggressive growth initiative. The company attacked almost all of its competitors with low prices. The result? The competitors retaliated with even lower prices, which almost destroyed the company.
Creating strategies to accelerate your growth
Simon-Kucher, as a strategy consultancy, helps clients not only to avoid such severe mistakes, but also to create strategies that accelerate revenue, return on sales (ROS) and generate strong growth for the long term. Our work focuses primarily on new business models for today’s changing environments and on monetization innovation and monetizing strategies for new products. We develop market-entry and topline strategies as well as general monetizing products and brand strategies.
However, our strategy projects don't end there. They also include complete commercial transformation programs and more specialized projects such as market due diligence studies for private equity clients.