What are the levers and success factors in sports to manage marketing and sales? How to balance commercial interests of a club with supporter interests? This session will provide you a look out of the box of industrial thinking and gives you insights, which marketing and sales tactics are applied in sports and specifically in a football club.
A big buzzword in the pricing world these days is dynamic pricing. Although it started originally with airlines and other travel players, we are increasingly seeing it being applied across wider consumer facing and B2B businesses. Come to our dynamic pricing masterclass to learn how to best develop a dynamic pricing strategy for your business, the important Dos & Don’t’s in applying it, the relevant and importance of data and how dynamic pricing is not a one-off solution but a continuous evolution of your pricing sophistication.
During the session we will be providing further insights on the steps a pharmacompany needs to take to bring a product to the market. The session will provide further details on the activities taken to design a brand strategy and build a brand based on understanding of product and medical needs. Detailed project examples will allow to get hands on experience.
Loyalty schemes have been utilised by companies for decades to encourage customer to remain loyal, however they don’t always work. With technological advancements starting to make personalisation a day to day reality for many firms, is there still a need for loyalty schemes? This session will help you evaluate which tactics to deploy in your company to keep customers loyal during the next decade.
Learn how Switzerland-based banking giant Postfinance has built a digital investment offering that enables growth through intuitive and customer-centric solutions.
In theory, selling to your existing customers should be easy. In reality, this is still uncharted territory for many companies. The session explores the three Ds of successful Cross-Selling: Data, Design and Discipline. You will take home three ideas to sell more to your customer base tomorrow.
While most build-ups achieve purchasing and industrial synergies, very few of them are able to trigger successful cross-selling and improve commercial approaches after a merger. Join us to learn from an industry leader on how an organization can achieve sales and marketing synergies and how the CEO plays a critical role in successful build-ups.
What are success factors that help brands like Alpine, AMG, Ferrari, Maserati, or Maybach to build a strong brand and grow profitably? And what can go wrong? Patrick will give insights from years of experience in managing luxury brands in the Automotive Industry.
In this session we will be covering:
§ Sales steering based on facts & figures
§ Getting more out of your sales teams
§ How CRM can really make a difference
Smart tools using big data, artificial intelligence and machine learning increases sales capabilities and results by 3-8%, replacing the uncertainty in a deal pricing decision through a trusted quantitatively derived anchor. Join this session to learn how to use collective intelligence tools during a B2B deal-pricing decision to avoid using your “gut-feeling.”
On top of needs, desirers and budget constrains there are many other “apparently irrelevant” factors that influence our willingness to buy a product and pay for it. Behavioral pricing gives important insights on what these factors are and how they influence our judgements and decisions.
Hear Simon-Kucher’s Founder and Honorary Chairman, Hermann Simon, explain the findings of his new book, “Am Gewinn ist noch keine Firma kaputt gegangen.” This book illustrates how companies that are making a profit will never fail and will be released on March 12, 2020. This is a must-see session as it’s the first event where Hermann will be discussing these insights!
Customer’s perception is the new reality for companies. Popularity of online rating platforms has turned customer experience into a company’s best friend or worst nightmare. Even worse, 85% of companies indicate they are not being proactively handling ratings yet. The session will cover how companies in the leisure and travel fields think about this challenge and how they plan to cope with it.
This session will cover:
§ Right mindset and pricing culture as key success factor
§ How to differentiate products with value added services
§ How to successful migrate customers to higher price and value tiers
We are not as rational as we may think, we make systematic mistakes when deciding. Through behavioral economics, BBVA better understands this limited rationality and is able to help customers make better decisions which is consequently providing outstanding impacts for the bank´s topline.
How to develop products and services to optimally fit customer requirements and build a strong brand. What are success factors and what can go wrong.