Topline2020: Overview Simon-Kucher

Scroll
110+
Simon-Kucher partners with vast experience across all industries and regions will be available to discuss your top-line challenges with you.
7
parallel streams that take apart the main drivers of top-line growth so you can customize an agenda that interests you.
5,000
participants attend our global events each year focusing on monetization strategies, commercial excellence, and growth opportunities.
triangle image
Who should attend?
This two-day conference is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!
should attend img
triangle image
Scroll
Agenda
This two-day event encompasses unique keynotes and panel discussions, engaging industry-specific sessions, intimate roundtables, entertaining interactive elements, and much more. The full agenda will be released in early 2020!
audience listening
TopLine Stage
Listen to fascinating stories from our keynote speakers on how they grew their business, achieved unicorn status, or became a world leader.
Strategy Stage
Learn how brand strategies, finding the right business model or new trends such as customer ratings influence your top-line growth.
Pricing Stage
From value pricing to behavioral economics to successful price transformation, find out the latest trends to boost your revenues and profit.
person taking notes
Sales Stage
Discover how to effectively use big data, artificial intelligence, and machine learning to bring sales to the next level.
people talking
Marketing Stage
State-of-the-art loyalty schemes, personalization, and consistent customer journeys are key ingredients for modern marketing – find out how to apply them.
Industry Lounge
Take a break and step into our exclusive lounge area; share insights from the day and build your network.
audience listening
TopLine Stage
Listen to fascinating stories from our keynote speakers on how they grew their business, achieved unicorn status, or became a world leader.
Pricing Stage
From value pricing to behavioral economics to successful price transformation, find out the latest trends to boost your revenues and profit.
people talking
Marketing Stage
State-of-the-art loyalty schemes, personalization, and consistent customer journeys are key ingredients for modern marketing – find out how to apply them.
Strategy Stage
Learn how brand strategies, finding the right business model or new trends such as customer ratings influence your top-line growth.
person taking notes
Sales Stage
Discover how to effectively use big data, artificial intelligence, and machine learning to bring sales to the next level.
Industry Lounge
Take a break and step into our exclusive lounge area; share insights from the day and build your network.
triangle image
Scroll
Who is
presenting?
Our featured speakers represent an array of industries, have a wealth of hands-on knowledge, and are here to share with you their individual experiences on today’s most important topics. Our full speaker lineup will be announced in early 2020!
Neelie Kroes
Former Vice President
European Commission
Neelie Kroes
Former Vice President
European Commission

Neelie Kroes currently serves on various (inter)national company boards, a.o. Salesforce. Also, she holds non-business positions at Foundation LittleBitz, Rijksmuseum Foundation, Women’s Heart and AMREF Flying Doctors.

Previously Neelie Kroes was Special Envoy for start-ups in the Netherlands and headed the StartupDelta initiative that boosts the Dutch start-up ecosystem and aims to place it among the top 3 ranked competitive ecosystems in Europe. Before that, Neelie Kroes served 11 years as EU Commissioner, the first term as EU Commissioner for Competition Policy and the second term as Commissioner in charge of the Digital Agenda for Europe. The last term she was also Vice-President of the European Commission.

Before the European Commission, Neelie Kroes was President of Nyenrode University from 1991-2000, and served on various company boards, including Lucent Technologies, Volvo and P&O Nedlloyd. From 1982-1989 she served as Minister for Transport, Public Works and Telecommunication in the Netherlands.

Neelie Kroes is an international advocate for the position of women in the tech industry and female entrepreneurship.
In 2007 and 2008 she was listed in the Forbes 100 Most Powerful Women at the 59ste and 47ste position.

Sessions
Neelie Kroes
Dr. Werner Vogels
CTO
Amazon

Dr. Werner Vogels is Chief Technology Officer at Amazon.com where he is responsible for driving the company's customer-centric technology vision.

As one of the forces behind Amazon's approach to cloud computing, he is passionate about helping young businesses reach global scale and transforming enterprises into fast-moving digital organizations.

Vogels joined Amazon in 2004 from Cornell University where he was a distributed systems researcher. He has held technology leadership positions in companies that handle the transition of academic technology into industry. Vogels holds a PhD from the Vrije Universiteit in Amsterdam and has authored many articles on distributed systems technologies for enterprise computing.

Werner Vogels
Carsten Cramer
CMO
Borussia Dortmund
Carsten Cramer
CMO
Borussia Dortmund

Carsten Cramer, born on December 23, 1968 in Münster, began his professional career as Managing Director and Head of Marketing at the traditional football club “Preußen Münster”. He then moved to sports rights marketing agency "Ufa" (later "Sportfive"). There Cramer was first as a Sportfive team leader at Hamburger SV and from 2002 to 2007, finally in the same capacity, at BVB. From 2007 to 2010, Cramer was responsible for the nationwide marketing and sales business as Senior Vice-President at Sportfive headquarter in Hamburg (now "Lagardère Sports"), before joining Borussia Dortmund on October 1, 2010 as Director of Sales & Marketing. For some years, the digitization and internationalization strategy has also been a major focus of his work. His other functions at BVB include the co-management of BVB Merchandising GmbH and Sports & Bytes GmbH as well as the board activity in the BVB Foundation "Leuchte Auf". As of March 1, 2018, Carsten Cramer was appointed as managing director of Borussia Dortmund Geschäftsführungs-GmbH; he has joint representative authority with another managing director and is exempted from the restrictions of § 181 BGB.

Sessions
Carsten Cramer
Neelie Kroes
Former Vice President
European Commission
Neelie Kroes
Former Vice President
European Commission

Neelie Kroes currently serves on various (inter)national company boards, a.o. Salesforce. Also, she holds non-business positions at Foundation LittleBitz, Rijksmuseum Foundation, Women’s Heart and AMREF Flying Doctors.

Previously Neelie Kroes was Special Envoy for start-ups in the Netherlands and headed the StartupDelta initiative that boosts the Dutch start-up ecosystem and aims to place it among the top 3 ranked competitive ecosystems in Europe. Before that, Neelie Kroes served 11 years as EU Commissioner, the first term as EU Commissioner for Competition Policy and the second term as Commissioner in charge of the Digital Agenda for Europe. The last term she was also Vice-President of the European Commission.

Before the European Commission, Neelie Kroes was President of Nyenrode University from 1991-2000, and served on various company boards, including Lucent Technologies, Volvo and P&O Nedlloyd. From 1982-1989 she served as Minister for Transport, Public Works and Telecommunication in the Netherlands.

Neelie Kroes is an international advocate for the position of women in the tech industry and female entrepreneurship.
In 2007 and 2008 she was listed in the Forbes 100 Most Powerful Women at the 59ste and 47ste position.

Sessions
Neelie Kroes
Dr. Werner Vogels
CTO
Amazon

Dr. Werner Vogels is Chief Technology Officer at Amazon.com where he is responsible for driving the company's customer-centric technology vision.

As one of the forces behind Amazon's approach to cloud computing, he is passionate about helping young businesses reach global scale and transforming enterprises into fast-moving digital organizations.

Vogels joined Amazon in 2004 from Cornell University where he was a distributed systems researcher. He has held technology leadership positions in companies that handle the transition of academic technology into industry. Vogels holds a PhD from the Vrije Universiteit in Amsterdam and has authored many articles on distributed systems technologies for enterprise computing.

Werner Vogels
Carsten Cramer
CMO
Borussia Dortmund
Carsten Cramer
CMO
Borussia Dortmund

Carsten Cramer, born on December 23, 1968 in Münster, began his professional career as Managing Director and Head of Marketing at the traditional football club “Preußen Münster”. He then moved to sports rights marketing agency "Ufa" (later "Sportfive"). There Cramer was first as a Sportfive team leader at Hamburger SV and from 2002 to 2007, finally in the same capacity, at BVB. From 2007 to 2010, Cramer was responsible for the nationwide marketing and sales business as Senior Vice-President at Sportfive headquarter in Hamburg (now "Lagardère Sports"), before joining Borussia Dortmund on October 1, 2010 as Director of Sales & Marketing. For some years, the digitization and internationalization strategy has also been a major focus of his work. His other functions at BVB include the co-management of BVB Merchandising GmbH and Sports & Bytes GmbH as well as the board activity in the BVB Foundation "Leuchte Auf". As of March 1, 2018, Carsten Cramer was appointed as managing director of Borussia Dortmund Geschäftsführungs-GmbH; he has joint representative authority with another managing director and is exempted from the restrictions of § 181 BGB.

Sessions
Carsten Cramer
triangle image
triangle image
triangle image
Scroll
Packages
We’ve developed three packages tailored to your individual needs. Register today to take advantage of our super early bird price while it lasts!
VIP
2-day event access
Networking dinner
Access to event app
10 Simon-Kucher books
Post-conference debrief*
VIP package**
Standard price € 3,499
Your super early bird price € 1,749
Executive
2-day event access
Networking dinner
Access to event app
10 Simon-Kucher books
Post-conference debrief*
Standard price € 2,499
Your super early bird price € 1,249
Basic
2-day event access
Networking dinner
Access to event app
Standard price € 2,020
Your super early bird price € 999

*Post-conference debrief: We'll meet with you after the conference to discuss key takeaways and next steps for your company (two hour meeting at date and location of your choice); you will also receive a booklet with a full conference debrief

** Included in VIP package:
   - Exclusive meetings with members of the Simon-Kucher leadership team
   - VIP briefings at the conference
   - Access to the VIP lounge at the conference

triangle image
Scroll
Watch ourvideo
Check out our video and get a glimpse of what's to come at TopLine 2020! Sharing is encouraged!
triangle image
triangle image
triangle image
Scroll
Logisticalinformation

Amsterdam is known as the bustling hub of Europe. Join us on June 23-24, 2020 to enjoy its canal-lined streets, vast history, and vibrant culture.

Location: Beurs van Berlage, Damrak 243, 1012 ZJ Amsterdam, Netherlands

Phone: +49 228 9843 450

We recommend staying at any of these hotels during your stay in Amsterdam! You’ll receive a discounted hotel rate during the registration process.

Grand Hotel Amrâth Amsterdam
Prins Hendrikkade 108, 1011 AK Amsterdam, Netherlands
Five star accommodation, 2.3 km from TopLine 2020

Mövenpick Hotel Amsterdam City Centre
Piet Heinkade 11, 1019 BR Amsterdam, Netherlands
Four star accommodation, 4.0 km from TopLine 2020

Room Mate Aitana Hotel
IJDok 6 1013 MM, Amsterdam, Netherlands
Four star accommodation, 4.5 km from TopLine 2020

Park Inn Amsterdam City West
La Guardiaweg 59, 1043 DE Amsterdam, Netherlands
Four star accommodation, 8.8 km from TopLine 2020

WestCord City Centre Hotel Amsterdam
Nieuwezijds Voorburgwal 50, 1012 SC Amsterdam
Three star accommodation, 6.0 km from TopLine 2020

People in a street
De Pijp
De Pijp is one of Amsterdam’s oldest neighborhoods. It is a place to shop at trendy boutiques, eat at organic cafes and to enjoy casual drinks at one of the many bars. Experience typical Amsterdam culture at the Albert Cuyp Market. Be sure not to miss out on the best traditional ‘stroopwafels’!

 

City view
Nine streets
The Nine Streets are the coziest streets of Amsterdam. These are located within walking distance of the Dam Square at the western part of the Canal District. This area is famous for its nine streets, connected by the canals. You will find delicious lunch places here, along with lovely fashion boutiques.
Amsterdam city view
Amsterdam West
One of the most diverse neighborhoods in town. This multi-culti, laid-back area is home to a cool mix of independent stores and many hotspots. Go here for a great diversity of coffee places, concept stores and vintage boutiques. You will also find a nice eatery at almost every corner. Tip: visit the Foodhallen!
triangle image