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Overview

Over the last 18 months, companies have had to rethink how they organize and manage their organizations.

Thanks to the global economic support measures and the resilience shown by the companies, we are confident a new economic renaissance is on the horizon.

Customer habits have changed significantly, with many shoppers opting to make their purchases online rather than in stores. This has led to a change in demand and created additional uncertainty for companies, which have had to adapt to new needs. During these precarious times, companies need to accelerate the implementation of new, effective digitalization and distribution models to properly address the topics of the “new normal” and get back onto the path toward sustainable growth.

Join us at our TopLine 2021 event to learn how executives and senior management in leading companies are developing their short- and long-term growth strategies and find out why Simon-Kucher is the unmatched leader in top-line strategy and execution, with proven, enhanced market approaches and business results.

Why should you attend?

  • Expand your professional network with leaders across industries
  • Learn how leading organizations across industries are adapting their growth strategies, and find out how Simon-Kucher would approach these initiatives
  • Discover how companies are optimizing their digital strategies, offerings, marketing and sales processes, campaigns, and promotions
  • Get inspiration for designing, developing, and implementing your top-line approach
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Who is
presenting?
massimo
CMO - Tribe Marketing Lead
Vodafone Italy
Massimo Bullo
CMO - Tribe Marketing Lead
Vodafone Italy

Massimo Bullo is the CMO of Vodafone Italy and is responsible for developing offer, pricing, and marketing strategies and leading the company's Tribe Marketing team.

He has more than 15 years of marketing and communications experience and has worked for some of the world's leading companies, including HARIBO Italia SpA, Orange Network, and Ferrero.

Prior to joining Vodafone, Massimo was the head of Samsung Italia’s digital transformation and marketing division and the marketing director at Nintendo Italia, where he was in charge of the marketing and communication for all software and hardware products.

Massimo is currently a lecturer and scientific coordinator and teaches courses on marketing and brand innovation at several Italian and foreign business schools.

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massimo
stefa
Energy Project Leader
PostePay
Stefano Fumi
Energy Project Leader
PostePay

Stefano Fumi is in charge of the Energy Project of PostePay.

He has over 20 years of experience in the energy sector and is specialized in business development, startups, partnerships, sales and management. He is also an expert in renewable energy.

Stefano has held managerial positions at leading national and international organizations in the energy and customer service sectors, including Enel SpA and GDF Suez Energie (currently Engie). In May 2019, he founded NeN, a startup company within A2A Group, which sells energy services to residential customers exclusively online and through pull channels.

He was responsible for creating an innovative product in the energy sector, creating a new brand, setting up an online platform to manage activation flow, overseeing the website and app, managing the customer lifecycle, and structuring communication and commercial activities. He previously worked as partnership director at Assistenza Casa (HomeServe Group), where he successfully closed the joint venture with Edison in March 2017, strengthening the company's presence in the home care sector and its innovative services offering.

Stefano earned a degree in business administration at Bocconi University in Milan.

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stefa
nicola
CEO
Octo Group
Nicola Veratelli
CEO
Octo Group

Nicola Veratelli is OCTO Group Chief Executive Officer and Member of the Board of Directors, based in Rome (Italy) Global Headquarters.

Prior to joining Octo, Nicola Veratelli was Senior Vice President of Operations & Supply Chain at Hertz, based in London.

Experienced global leader and CEO in all value streams and across multiple operational models, industries and geographies, Nicola is strongly facts based, data driven by Lean Six Sigma methodology (as a Certified Master Black Belt) and results oriented, with strong focus on streamlining and redesigning complex processes and organisation.

Nicola’s past experiences include Rio Tinto, Eaton Corporation, Lyondell Basell, and Glaxo SmithKline.

Nicola graduated in Industrial Engineering at the University of Udine. He is a certified ‘Master Black Belt’ (Lean Enterprise and Six Sigma) by The Consortium Air Academy for Six Sigma, Lean Alliance for Lean Enterprise and Human Capital for Change Management - Miami, 2000.

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nicola
Fumbi Chima
Former Global CIO
Adidas
Fumbi Chima
Former Global CIO
Adidas

Fumbi Chima is a senior executive and former CIO. She served as the Global Chief Information Officer at Adidas, and before that she held CIO roles at Fox Networks, Burberry, and Walmart. Fumbi has worked with some of the world’s biggest brands on global IT transformation and digitalisation programmes, bringing together stakeholders, and driving changes in strategy and culture.

At Adidas, Fumbi led a wide-ranging, customer-focused digitalisation project in one of the most high profile and highly competitive consumer sectors. Before joining the sportswear giant Fumbi was at Fox Networks, where she introduced systems and platforms that changed many aspects of what the broadcaster did behind the scenes, from improving the efficiency of advertising billing to integrating the systems of the company’s new owners, Disney. At Burberry and Walmart she was at the forefront of online retail and digitally-driven shifts in marketing and supply chain. She has also been extensively involved in projects that incorporate risk and innovation, as well as culture change, and has led talent retention and alignment schemes.

Alongside her experience leading digital change at large, complex organisations Fumbi is also passionate about diversity, gender and leadership, and the vital intersection of all three in modern organisations. Born in Nigeria and raised in the UK, Fumbi holds US and UK citizenship. She has worked and has familiy in the US, has worked in Asia, and now resides in Germany, giving her a truly international, multicultural perspective on business and society.

Fumbi has served on numerous boards including the advisory boards of business software providers SAP and Appito. She is on the board of Africa Prudential, a leading digital solutions businesss in West Africa, and of the AZEK Company, pioneers in the world of sustainable and innovative building materials. She is also on the boards of Women at Risk International Foundation, and Women Corporate Directors.

Fumbi Chima
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Agenda
Time CET Title Speaker
1:00 - 1:10 PM
A welcome from the Simon-Kucher & Partners Italian team
TopLine 2021 event concept, brief guide through the event’s agenda, digital platform and Simon-Kucher & Partners Introduction.
Dr. Enrico Trevisan, Senior Partner, Simon-Kucher & Partners
1:10 - 1:20 PM
The reshaped life and business approach
How to expand the concept of pure growth towards a new dynamic.
Francesco Fiorese, Partner, Simon-Kucher & Partners
1:20 - 1:35 PM
CEO Welcome with Mark and Andreas
Join Simon-Kucher CEOs, Mark and Andreas, as they welcome you to our biggest, most innovative, and unique event concept yet.
Mark Billige, Chief Executive Officer, Simon-Kucher & Partners
Dr. Andreas von der Gathen, Chief Executive Officer, Simon-Kucher & Partners
1:35 - 2:00 PM
Fireside chat
From digitalization to commercial creativity and transformation, this livestreamed fireside chat will cover the latest hot topics with a former executive of Adidas, Burberry, Walmart, Fox Networks, and more.
Fumbi Chima, Former Global CIO, Adidas
2:00 - 2:20 PM
Digital commercial excellence: understanding behavior to really exploit technology
How the digital revolution set a new dimension of customer experience.
Dr. Enrico Trevisan, Senior Partner, Simon-Kucher & Partners
2:20 - 2:30 PM
Coffee break
2:30 - 2:50 PM
Commercial growth hacking while innovating: a powerful balance
Evolutionary and transformative approach: a clear priority for companies’ success.
Francesco Fiorese, Partner, Simon-Kucher & Partners
2:50 - 3:30 PM
Nonstop Innovation at Amazon: Bold Bets and Continuous Experiments
Amazon.com approach to managing innovation and how it is driven by strong values and culture.
Dr. Werner Vogels, CTO, Amazon
3:30 - 4:05 PM
Building great digital products leveraging technology disruptions and smart analytics
A round table debate on how companies are creating value in the new market landscape.
Giovanni Lovat, Associate Partner, Simon-Kucher & Partners
Massimo Bullo, CMO - Tribe Marketing Lead, Vodafone Italy
Stefano Fumi, Energy Project Leader, PostePay
Nicola Veratelli, CEO, Octo Group
4:05 - 4:10 PM
Closing remarks
Francesco Fiorese, Partner, Simon-Kucher & Partners
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Virtualevent
+39 02 28995 11
Italy
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Registration

This event is being presented by Simon-Kucher and is free to join. However, you must register to attend.