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Overview

The ongoing COVID-19 crisis has revolutionized demand in markets around the world, and its effects will continue long after the pandemic is over. Companies will have to determine how to create a new future for themselves by accelerating bold plans, making test-and-learn second nature, shifting their digital mindset, and building creative teams to foster top-line growth.

Join us at our Topline 2021 event as we discuss how executives and senior management in leading companies are developing their short- and long-term growth, commercial and pricing strategies and what effective actions they are taking in response to or as a result of the COVID-19 crisis.

Why should you attend?

  • Learn how leading organizations across industries are adapting their growth strategies as they emerge from the crisis, and find out how Simon-Kucher would approach these initiatives
  • Discuss how companies are optimizing their digital offerings, fostering innovation, and growing their top lines 
  • Develop and grow your network with leading professionals across industries during our networking breaks and hosted reception.
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Who is
presenting?
Dr. Werner Vogels
CTO
Amazon

Dr. Werner Vogels is Chief Technology Officer at Amazon.com where he is responsible for driving the company's customer-centric technology vision.

As one of the forces behind Amazon's approach to cloud computing, he is passionate about helping young businesses reach global scale and transforming enterprises into fast-moving digital organizations.

Vogels joined Amazon in 2004 from Cornell University where he was a distributed systems researcher. He has held technology leadership positions in companies that handle the transition of academic technology into industry. Vogels holds a PhD from the Vrije Universiteit in Amsterdam and has authored many articles on distributed systems technologies for enterprise computing.

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Werner Vogels
Arjen Brasz
Partner
Simon-Kucher & Partners
Arjen Brasz
Partner
Simon-Kucher & Partners

Arjen is a Partner at Simon-Kucher, working out of our Amsterdam office. His work focuses on commercial optimization in B2B environments. He specializes in growth strategies, sales excellence, value pricing, and profit improvement. Over the past few years, he has mainly worked in Europe and the US, where he led various global commercial transformation programs, from strategy development to implementation support.

Arjen is a thought leader in his field. He has written a number of publications in leading journals and is a regular speaker at conferences and seminars. Arjen studied at the Rotterdam School of Management at Erasmus University, and at the Harvard Business School in Boston.

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Arjen Brasz
Hong-May Cheng
Partner
Simon-Kucher & Partners
Hong-May Cheng
Partner
Simon-Kucher & Partners

Hong-May Cheng is a Partner at Simon-Kucher, based in Amsterdam.

Mr. Cheng has dedicated his entire consulting career to strategic marketing and commercial excellence. With nearly 20 years of experience, Mr. Cheng in particular specializes in developing new business & portfolio concepts, value-based pricing strategies and value selling.

Across his engagements, Mr. Cheng has built up a deep sector expertise and understanding of profit growth solutions in two Global Practice areas: software, internet & media as well as technology & industrial solutions.

In these areas Mr. Cheng develops and leads large projects, acts as a sounding board and sparring partner for clients, is a writer of numerous articles and is a regular speaker at seminars and in-company sessions.

From the hub in Amsterdam, Mr. Cheng performs his consulting work across Europe. He holds a Master’s of Science degree of the University of Twente, The Netherlands.

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Hong-May Cheng
Juriaan Deumer
Partner
Simon-Kucher & Partners
Juriaan Deumer
Partner
Simon-Kucher & Partners

Juriaan Deumer is a Partner at Simon-Kucher, based in Amsterdam. He is specialized in (high-tech) manufacturing, industrial services and chemicals. Furthermore, he is spearheading the Professional Services practices for the Netherlands. In his consulting work, he blends experience and best practices from different commercial dynamics and markets, within and outside Europe.

His extensive consulting experience is dedicated to improving organization’s TopLine power. Juriaan has built deep expertise in commercial strategy development, revenue model innovation and proposition optimization. He has advised numerous clients in their journey towards value-based pricing and conditional discounting. Doing so, he has supported sales teams in increasing their effectiveness and commercial performance through pragmatic solutions.

Juriaan holds a Master of Science degree in Corporate Finance from the University of Amsterdam. As a consultant he has worked in several European and Asian countries. He has written numerous articles for publications such as the Professional Pricing Society and is a regular speaker and trainer at sales & pricing conferences.

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Juriaan Deumer
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Agenda
Time CET Title Speaker
1:30 - 2:15 PM
Walk-in and welcome reception
2:15 - 2:25 PM
Welcome and introduction to Simon-Kucher & Partners
Jos Eeland, Partner, Simon-Kucher & Partners
2:25 - 2:50 PM
Unleashing your commercial creativity
The five creative levers: How can you respond to the demand revolution?
Hong-May Cheng, Partner, Simon-Kucher & Partners
2:50 - 3:30 PM
Nonstop Innovation at Amazon: Bold Bets and Continuous Experiments
Amazon.com approach to managing innovation and how it is driven by strong values and culture.
Dr. Werner Vogels, CTO, Amazon
3:30 - 3:45 PM
Coffee break & transition to roundtables
3:45 - 4:15 PM
Roundtable sessions
Simon-Kucher experts will host multiple topic-specific roundtable discussions. In these interactive sessions, participants will share practical examples and insights on how to respond to the demand revolution.
Dynamic Pricing: Taking the next step
Arjen Brasz, Partner, Simon-Kucher & Partners
Recurring Revenue: Reinventing your business model
Sanne van Deudekom, Manager, Simon-Kucher & Partners
Hong-May Cheng, Partner, Simon-Kucher & Partners
Successful Price Increases: Capturing the value you deliver in times of double-digit cost increases
Juriaan Deumer, Partner, Simon-Kucher & Partners
Joep van den Nieuwenhoff, Director, Simon-Kucher & Partners
4:15 - 4:30 PM
Coffee break & transition to plenary
4:30 - 5:00 PM
What’s Next: Your Way Forward to Topline Power
Implications to help you drive profits through TopLine focus in your organization
Juriaan Deumer, Partner, Simon-Kucher & Partners
Arjen Brasz, Partner, Simon-Kucher & Partners
5:00 - 5:05 PM
Closing remarks and thank you
Jos Eeland, Partner, Simon-Kucher & Partners
5:05 - 6:15 PM
Networking reception
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Logisticalinformation

Location: Eye Film Museum, IJpromenade 1, 1031 KT Amsterdam, Netherlands

+31 20 75312 53
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Registration

This event is being presented by Simon-Kucher and is free to join. However, you must register to attend.