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Overview

The COVID-19 crisis has severely disrupted the flow of goods and services, affected entire industries, created demand surges, and introduced unprecedented uncertainty in how to respond. As we emerge from the pandemic, companies need to adapt and plan how to position their organizations to get back onto the path toward sustainable growth.

Join us at our TopLine 2021 event, Simon-Kucher’s virtual conference, as we discuss how executives and senior management in leading companies are developing their short- and long-term growth strategies and what effective actions they are taking in response to or as a result of the COVID-19 crisis.

Why should you attend?

  • Learn how leading organizations across industries are adapting their growth strategies as they emerge from the crisis, and find out how Simon-Kucher would approach these initiatives
  • Discuss how companies are optimizing their digital offerings, sales processes, and campaigns and promotions
  • Develop and grow your network with leading professionals across industries during our networking sessions
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Who is
presenting?
Fumbi Chima
Former Global CIO
Adidas
Fumbi Chima
Former Global CIO
Adidas

Fumbi Chima is a senior executive and former CIO. She served as the Global Chief Information Officer at Adidas, and before that she held CIO roles at Fox Networks Burberry, and Walmart. Fumbi has worked with some of the world’s biggest brands on global IT transformation and digitalisation programmes, bringing together stakeholders, and driving changes in strategy and culture.

At Adidas, Fumbi led a wide-ranging, customer-focused digitalisation project in one of the most high profile and highly competitive consumer sectors. Before joining the sportswear giant Fumbi was at Fox Networks, where she introduced systems and platforms that changed many aspects of what the broadcaster did behind the scenes, from improving the efficiency of advertising billing to integrating the systems of the company’s new owners, Disney. At Burberry and Walmart she was at the forefront of online retail and digitally-driven shifts in marketing and supply chain. She has also been extensively involved in projects that incorporate risk and innovation, as well as culture change, and has led talent retention and alignment schemes.

Alongside her experience leading digital change at large, complex organisations Fumbi is also passionate about diversity, gender and leadership, and the vital intersection of all three in modern organisations. Born in Nigeria and raised in the UK, Fumbi holds US and UK citizenship. She has worked and has familiy in the US, has worked in Asia, and now resides in Germany, giving her a truly international, multicultural perspective on business and society.

Fumbi has served on numerous boards including the advisory boards of business software providers SAP and Appito. She is on the board of Africa Prudential, a leading digital solutions businesss in West Africa, and of the AZEK Company, pioneers in the world of sustainable and innovative building materials. She is also on the boards of Women at Risk International Foundation, and Women Corporate Directors.

Fumbi Chima
Dr. Werner Vogels
CTO
Amazon

Dr. Werner Vogels is Chief Technology Officer at Amazon.com where he is responsible for driving the company's customer-centric technology vision.

As one of the forces behind Amazon's approach to cloud computing, he is passionate about helping young businesses reach global scale and transforming enterprises into fast-moving digital organizations.

Vogels joined Amazon in 2004 from Cornell University where he was a distributed systems researcher. He has held technology leadership positions in companies that handle the transition of academic technology into industry. Vogels holds a PhD from the Vrije Universiteit in Amsterdam and has authored many articles on distributed systems technologies for enterprise computing.

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Werner Vogels
Mark Billige
Chief Executive Officer
Simon-Kucher & Partners
Mark Billige
Chief Executive Officer
Simon-Kucher & Partners

Mark Billige is CEO of Simon-Kucher & Partners, elected to lead the consultancy with Andreas von der Gathen in 2019. During his 15-year career with the company, he grew the UK business as Managing Partner and served on the company’s global board.

Mark joined Simon-Kucher in 2006 in the firm’s London office. In 2010, he was elected into the partnership and was appointed UK Managing Partner one year later. Mark has gone on to be one of the world’s leading experts in pricing and monetization strategy, advising the CEOs and boards of UK businesses as well as the value creation teams of leading private equity firms. He is a regular commentator in the press and broadcast media on these topics as well as a guest lecturer for MBA programs at the world’s top business schools.

Mark started his career in the Telecoms, Media and Technology practice at PwC Consulting while qualifying as a chartered management accountant (ACMA). He subsequently moved into the telecoms industry, joining the corporate finance team at FLAG Telecom/Reliance Communications and eventually taking over as pricing manager.

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Mark Billige
Dr. Andreas von der Gathen
Chief Executive Officer
Simon-Kucher & Partners
Dr. Andreas von der Gathen
Chief Executive Officer
Simon-Kucher & Partners

Dr. Andreas von der Gathen is CEO of Simon-Kucher & Partners. Before he became CEO on January 1, 2020, he had already been working for Simon-Kucher for more than 20 years as a Partner. He founded and led the global Consumer Goods & Retail practice, specializing in sales organization, product pricing, and brand strategy for national and international clients in all stages of the consumer goods' value chain.

Andreas has carried out many projects with a variety of customers ranging from international and national ingredient suppliers to fast-moving consumer goods companies and retailers. In many of these projects he helped companies to improve their pricing with the ultimate goal of finding ways to increase profits. 

He has written two books on marketing and brand valuation and co-wrote the book Instruments for Strategic Analysis together with Hermann Simon, Simon-Kucher’s founder. He has published numerous articles on pricing, sales, and branding and is a frequent speaker on these issues at conferences and seminars.

Andreas studied business administration and economics at the University of Bochum and received his PhD for his work on brand management, valuation, and controlling. 

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Dr. Andreas von der Gathen
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Agenda
Time CET Title Speaker
1:00 - 1:10 PM
Welcome and introduction
Nicolai Broby Eckert, Managing Partner Norway, Simon-Kucher & Partners
Dr. Andreas Jonason, Managing Partner Sweden, Simon-Kucher & Partners
1:10 - 1:20 PM
Setting the scene
Dr. Andreas Jonason, Managing Partner Sweden, Simon-Kucher & Partners
Nicolai Broby Eckert, Managing Partner Norway, Simon-Kucher & Partners
1:20 - 1:35 PM
CEO Welcome with Mark and Andreas
Join Simon-Kucher CEOs, Mark and Andreas, as they welcome you to our biggest, most innovative, and unique event concept yet.
Mark Billige, Chief Executive Officer, Simon-Kucher & Partners
Dr. Andreas von der Gathen, Chief Executive Officer, Simon-Kucher & Partners
1:35 - 2:00 PM
Fireside chat
From digitalization to commercial creativity and transformation, this livestreamed fireside chat will cover the latest hot topics with a former executive of Adidas, Burberry, Walmart, Fox Networks, and more.
Fumbi Chima, Former Global CIO, Adidas
2:10 - 2:30 PM
B2B: Hybrid sales model
How to future-proof your sales operating model
Mikael Orvomaa, Senior Director, Simon-Kucher & Partners
B2B: Monetizing industrial innovation
How to successfully monetize and launch industrial innovation
Frederik Brandt, Director, Simon-Kucher & Partners
B2C: Exploit untapped customer value via value-based product design
How to capture customer value using product design
Morten Kaae Sorensen, Partner, Simon-Kucher & Partners
B2C: Maximize promotion ROI by balancing strategy and design with capabilities
How to make promotions campaigns align with your strategy
Peter Dahl, Manager, Simon-Kucher & Partners
2:30 - 2:50 PM
B2B: Price increase programs
How to structure and implement price increases succesfully
Herman Vaaland, Manager, Simon-Kucher & Partners
B2B: Enterprise value of pricing
How to link pricing power to enterprise value
Felix Mörée, Senior Consultant, Simon-Kucher & Partners
Sofia Ortegren Johansson, Director, Simon-Kucher & Partners
B2C: Changes in the Nordic shopper and channel landscape
How to navigate changes in the nordic retail landscape
Hakon Saeberg, Senior Director, Simon-Kucher & Partners
B2C: How to monetize your upcoming product release/upgrade
How to price new consumer products
Toke Hogild, Senior Director, Simon-Kucher & Partners
Mathias Trier, Senior Consultant, Simon-Kucher & Partners
2:50 - 3:30 PM
Nonstop Innovation at Amazon: Bold Bets and Continuous Experiments
Amazon.com approach to managing innovation and how it is driven by strong values and culture.
Dr. Werner Vogels, CTO, Amazon
3:30 - 3:45 PM
Closing remarks
Wrap-up, thank you
Nicolai Broby Eckert, Managing Partner Norway, Simon-Kucher & Partners
Dr. Andreas Jonason, Managing Partner Sweden, Simon-Kucher & Partners
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Nordics
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Registration

This event is being presented by Simon-Kucher and is free to join. However, you must register to attend.