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Overview

The COVID-19 crisis has severely disrupted the flow of goods and services, affected entire industries, created demand surges, and introduced unprecedented uncertainty in how to respond. During these precarious times, companies need to adapt and plan how to position their organizations to get back onto the path toward sustainable growth.

Join us at TopLine 2021, Simon-Kucher’s virtual event, as we discuss how executives and senior management in leading companies are developing their short- and long-term growth strategies and what effective actions they are taking in response to or as a result of the COVID-19 crisis.

Why should you attend?

  • Learn how leading organizations across industries are adapting their growth strategies as they emerge from the crisis, and find out how Simon-Kucher would approach these initiatives
  • Discuss how companies are optimizing their digital offerings, sales processes, and campaigns and promotions
  • Develop and grow your network with other leading professionals across industries during our networking sessions
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Who is
presenting?
Marco Bertini
Professor of Marketing
Esade
Marco Bertini
Professor of Marketing
Esade

Marco Bertini is professor of marketing at Esade and a visiting professor in the marketing unit at Harvard Business School.

He is co-author of the book The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value (MIT Press), which explores how modern technology stimulates accountability, challenging organizations to succeed from the quality of the outcomes they deliver rather than the offerings they bring to market.

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Marco Bertini
Fumbi Chima
Former Global CIO
Adidas
Fumbi Chima
Former Global CIO
Adidas

Fumbi Chima is a senior executive and former CIO. She served as the Global Chief Information Officer at Adidas, and before that she held CIO roles at Fox Networks Burberry, and Walmart. Fumbi has worked with some of the world’s biggest brands on global IT transformation and digitalisation programmes, bringing together stakeholders, and driving changes in strategy and culture.

At Adidas, Fumbi led a wide-ranging, customer-focused digitalisation project in one of the most high profile and highly competitive consumer sectors. Before joining the sportswear giant Fumbi was at Fox Networks, where she introduced systems and platforms that changed many aspects of what the broadcaster did behind the scenes, from improving the efficiency of advertising billing to integrating the systems of the company’s new owners, Disney. At Burberry and Walmart she was at the forefront of online retail and digitally-driven shifts in marketing and supply chain. She has also been extensively involved in projects that incorporate risk and innovation, as well as culture change, and has led talent retention and alignment schemes.

Alongside her experience leading digital change at large, complex organisations Fumbi is also passionate about diversity, gender and leadership, and the vital intersection of all three in modern organisations. Born in Nigeria and raised in the UK, Fumbi holds US and UK citizenship. She has worked and has familiy in the US, has worked in Asia, and now resides in Germany, giving her a truly international, multicultural perspective on business and society.

Fumbi has served on numerous boards including the advisory boards of business software providers SAP and Appito. She is on the board of Africa Prudential, a leading digital solutions businesss in West Africa, and of the AZEK Company, pioneers in the world of sustainable and innovative building materials. She is also on the boards of Women at Risk International Foundation, and Women Corporate Directors.

Fumbi Chima
Víctor Martínez
Chief Commercial Officer
CELSA Group
Víctor Martínez
Chief Commercial Officer
CELSA Group

Victor has been working in the steel sector for 23 years and is Corporate Director of the Celsa Group.

He holds a degree in Economics from UAB and postgraduate degrees from Stanford University and IESE Business School. He has held various previous management positions in the Celsa Group, and was previously an auditor at KPMG.

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Víctor Martínez
a
SVP Commercial Strategy
NH Hotels as part of Minor Group
Ana Morillo
SVP Commercial Strategy
NH Hotels as part of Minor Group

Ana has developed an international career in Strategic Consultancy firms specialized in top line maximization.

Since she joined NH Hotels in 2013 she has driven the transformation of the Pricing Strategy resulting in innovation and revenue growth, designing the strategic vision with a clear focus on demand generation, revenue maximization, and conversion delivery.

Currently, as SVP of Commercial Strategy she leads the 5YP, securing a step change vision and transformation within the commercial arena across all teams, territories, channels and segments. Her main responsibilities include: Enhancing and securing a new vision of the commercial organization through the development of new methodologies, processes, enablers and sales performance tools while maintaining her current responsibilities in terms of revenue tools and distribution channels and system integrations. She focuses on delivering value both for internal and external stakeholders and translating needs into profit maximization reality.

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Agenda
Time CET Title Speaker
1:00 – 1:10 PM
Welcome and introduction
1:20 – 1:35 PM
CEO Welcome with Mark and Andreas
Join Simon-Kucher CEOs, Mark and Andreas, as they welcome you to our biggest, most innovative, and unique event concept yet.
Mark Billige, Chief Executive Officer, Simon-Kucher & Partners
Dr. Andreas von der Gathen, Chief Executive Officer, Simon-Kucher & Partners
1:35 – 2:00 PM
Fireside chat
From digitalization to commercial creativity and transformation, this livestreamed fireside chat will cover the latest hot topics with an exciting guest speaker!
Fumbi Chima, Former Global CIO, Adidas
2:00 – 2:10 PM
Coffee break
2:10 – 2:30 PM
Breakout sessions
Víctor Martínez, Chief Commercial Officer, CELSA Group
2:30 – 2:50 PM
Breakout sessions
Marco Bertini, Professor of Marketing, Esade
Breakout sessions
Josep Dominguez, Vice President Global Sales, Danone
2:50 – 3:30 PM
Nonstop Innovation at Amazon: Bold Bets and Continuous Experiments
Dr. Werner Vogels, CTO, Amazon
3:30 – 3:45 PM
Presentation
Ana Morillo, SVP, Commercial Strategy, NH Hotels, part of Minor Group
3:45 – 4:00 PM
Closing remarks
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Virtualevent
+34 91 32893 70
Madrid
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Registration

This event is being presented by Simon-Kucher and is free to join. However, you must register to attend.