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Overview

Our Simon-Kucher Switzerland team invites you to attend TopLine 2021 in Zurich. This is the first year that we’ll be hosting our local conference as part of an exciting global, all-industry, flagship event that offers the perfect combination of regionally-focused content and global, cross-industry keynotes.

The ongoing COVID-19 crisis has transformed demand in markets around the world. The effects of the pandemic will continue long after it comes to an end. Companies will have to determine how to create a new future for themselves by accelerating bold plans, making test-and-learn second nature, shifting their digital mindset, and building creative teams to foster top-line growth.

Join us at our Topline 2021 event as we discuss how executives and senior management in leading companies are developing their short- and long-term growth strategies and what effective actions they are taking in response to the COVID-19 crisis.

The local sessions will be held in German, and the global keynotes will be in English.

Why should you attend?

  • Learn how to steer your company through challenging times using agile and smart (digital) sales and pricing initiatives, and find out how to ensure sustainable success after the crisis.
  • Gain insights from world-class guest speakers, including Werner Vogels (CTO, Amazon), on innovation, growth, pricing, and (digital) sales strategies. Talk to our special guest about how Swiss companies navigated the pandemic successfully.
  • Discuss how leading companies are optimizing their growth strategies and (digital) sales and value-based pricing, and find out how Simon-Kucher would approach these initiatives in roundtable discussions with our experts.
  • Strengthen and grow your professional network with leading executives across industries during our networking breaks.

We look forward to seeing you there!

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Who is
presenting?
Fumbi Chima
Former Global CIO
Adidas
Fumbi Chima
Former Global CIO
Adidas

Fumbi Chima is a senior executive and former CIO. She served as the Global Chief Information Officer at Adidas, and before that she held CIO roles at Fox Networks Burberry, and Walmart. Fumbi has worked with some of the world’s biggest brands on global IT transformation and digitalisation programmes, bringing together stakeholders, and driving changes in strategy and culture.

At Adidas, Fumbi led a wide-ranging, customer-focused digitalisation project in one of the most high profile and highly competitive consumer sectors. Before joining the sportswear giant Fumbi was at Fox Networks, where she introduced systems and platforms that changed many aspects of what the broadcaster did behind the scenes, from improving the efficiency of advertising billing to integrating the systems of the company’s new owners, Disney. At Burberry and Walmart she was at the forefront of online retail and digitally-driven shifts in marketing and supply chain. She has also been extensively involved in projects that incorporate risk and innovation, as well as culture change, and has led talent retention and alignment schemes.

Alongside her experience leading digital change at large, complex organisations Fumbi is also passionate about diversity, gender and leadership, and the vital intersection of all three in modern organisations. Born in Nigeria and raised in the UK, Fumbi holds US and UK citizenship. She has worked and has familiy in the US, has worked in Asia, and now resides in Germany, giving her a truly international, multicultural perspective on business and society.

Fumbi has served on numerous boards including the advisory boards of business software providers SAP and Appito. She is on the board of Africa Prudential, a leading digital solutions businesss in West Africa, and of the AZEK Company, pioneers in the world of sustainable and innovative building materials. She is also on the boards of Women at Risk International Foundation, and Women Corporate Directors.

Fumbi Chima
Dr. Werner Vogels
CTO
Amazon

Dr. Werner Vogels is Chief Technology Officer at Amazon.com where he is responsible for driving the company's customer-centric technology vision.

As one of the forces behind Amazon's approach to cloud computing, he is passionate about helping young businesses reach global scale and transforming enterprises into fast-moving digital organizations.

Vogels joined Amazon in 2004 from Cornell University where he was a distributed systems researcher. He has held technology leadership positions in companies that handle the transition of academic technology into industry. Vogels holds a PhD from the Vrije Universiteit in Amsterdam and has authored many articles on distributed systems technologies for enterprise computing.

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Werner Vogels
Mark Billige
Chief Executive Officer
Simon-Kucher & Partners
Mark Billige
Chief Executive Officer
Simon-Kucher & Partners

Mark Billige is CEO of Simon-Kucher & Partners, elected to lead the consultancy with Andreas von der Gathen in 2019. During his 15-year career with the company, he grew the UK business as Managing Partner and served on the company’s global board.

Mark joined Simon-Kucher in 2006 in the firm’s London office. In 2010, he was elected into the partnership and was appointed UK Managing Partner one year later. Mark has gone on to be one of the world’s leading experts in pricing and monetization strategy, advising the CEOs and boards of UK businesses as well as the value creation teams of leading private equity firms. He is a regular commentator in the press and broadcast media on these topics as well as a guest lecturer for MBA programs at the world’s top business schools.

Mark started his career in the Telecoms, Media and Technology practice at PwC Consulting while qualifying as a chartered management accountant (ACMA). He subsequently moved into the telecoms industry, joining the corporate finance team at FLAG Telecom/Reliance Communications and eventually taking over as pricing manager.

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Mark Billige
Dr. Andreas von der Gathen
Chief Executive Officer
Simon-Kucher & Partners
Dr. Andreas von der Gathen
Chief Executive Officer
Simon-Kucher & Partners

Dr. Andreas von der Gathen is CEO of Simon-Kucher & Partners. Before he became CEO on January 1, 2020, he had already been working for Simon-Kucher for more than 20 years as a Partner. He founded and led the global Consumer Goods & Retail practice, specializing in sales organization, product pricing, and brand strategy for national and international clients in all stages of the consumer goods' value chain.

Andreas has carried out many projects with a variety of customers ranging from international and national ingredient suppliers to fast-moving consumer goods companies and retailers. In many of these projects he helped companies to improve their pricing with the ultimate goal of finding ways to increase profits. 

He has written two books on marketing and brand valuation and co-wrote the book Instruments for Strategic Analysis together with Hermann Simon, Simon-Kucher’s founder. He has published numerous articles on pricing, sales, and branding and is a frequent speaker on these issues at conferences and seminars.

Andreas studied business administration and economics at the University of Bochum and received his PhD for his work on brand management, valuation, and controlling. 

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Dr. Andreas von der Gathen
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Agenda
Time CET Title Speaker
1:00 - 1:10 PM
Welcome and introduction [German]
The hosts of the German TopLine 2021 event will give you a brief guide through the event’s agenda and digital platform.
Dr. Jan Engelke, Global Head of Banking and Managing Partner Switzerland,
Ursina Mueller, Partner, Simon-Kucher & Partners
Petra Knuesel, Partner, Simon-Kucher & Partners
Dr. Men-Andri Benz, Partner, Simon-Kucher & Partners
1:10 - 1:20 PM
Setting the scene: The power of TopLine Management [German]
We will give you an introduction to the event theme and show the positive effects that consistent TopLine Management can have in companies.
Dr. Jan Engelke, Global Head of Banking and Managing Partner Switzerland,
Ursina Mueller, Partner, Simon-Kucher & Partners
Petra Knuesel, Partner, Simon-Kucher & Partners
Dr. Men-Andri Benz, Partner, Simon-Kucher & Partners
1:20 - 1:35 PM
CEO Welcome with Mark and Andreas [English]
Join Simon-Kucher CEOs, Mark and Andreas, as they welcome you to our biggest, most innovative, and unique event concept yet.
Mark Billige, Chief Executive Officer, Simon-Kucher & Partners
Dr. Andreas von der Gathen, Chief Executive Officer, Simon-Kucher & Partners
1:35 - 2:00 PM
Fireside chat [English]
From digitalization to commercial creativity and transformation, this livestreamed fireside chat will cover the latest hot topics with a former executive of Adidas, Burberry, Walmart, Fox Networks, and more.
Fumbi Chima, Former Global CIO, Adidas
2:00 - 2:05 PM
Short break
Short break to refresh for the breakout session
2:05 - 2:50 PM
Join 2 of the following 10 breakout sessions.
Each session takes 20 minutes with a 5 minute break in-between.
B2B | Price increases as balancing act between boosting growth and defending margins
Dr. Markus Mayer, Senior Director, Simon-Kucher & Partners
B2B | Pricing 2.0: Concept, systems, processes
Julian Weidle, Senior Director, Simon-Kucher & Partners
B2B | Monetizing green initiatives
Kornelia Reifenberg, Partner, Simon-Kucher & Partners
B2B | Customer Journey: Lead generation and customer interaction via digital touchpoints
Michael Tatschl, Senior Director, Simon-Kucher & Partners
B2B | Monetizing data: Data as a business model
Dr. Martin Gehring , Global Head of Automotive, Simon-Kucher & Partners
B2C | Customer base management
Dr. Kajetan Zwirglmaier, Partner, Simon-Kucher & Partners
B2C | Leverage sophisticated technologies and dynamic pricing strategies
Dr. Tobias Maria Guenter, Partner, Simon-Kucher & Partners
B2C | Price psychology 101: How to successfully improve revenue and profit
Tim Brzoska, Global Head of Consumer Goods & Retail, Simon-Kucher & Partners
B2C | How to develop D2C: Become part of the online world with your own online platform
Martin Mattes, Partner, Simon-Kucher & Partners
B2C | Growth Hacking: The top-line power of agility, data, and technology in B2C
Conrad Heider, Global Head of Digital and Managing Partner Berlin office, Simon-Kucher & Partners
2:50 - 3:30 PM
Nonstop Innovation at Amazon: Bold Bets and Continuous Experiments [English]
Amazon.com approach to managing innovation and how it is driven by strong values and culture.
Dr. Werner Vogels, CTO, Amazon
3:30 - 3:45 PM
Conclusion and way forward to TopLine Power [German]
We will summarize the key take-aways from the sessions of the day and derive brief implications to help you driving profits through TopLine focus in your organizations
Dr. Jan Engelke, Global Head of Banking and Managing Partner Switzerland,
Ursina Mueller, Partner, Simon-Kucher & Partners
Petra Knuesel, Partner, Simon-Kucher & Partners
Dr. Men-Andri Benz, Partner, Simon-Kucher & Partners
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Virtualevent
+41 44 22650 40
Zurich
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Registration

This event is being presented by Simon-Kucher and is free to join. However, you must register to attend.