Simon-Kucher & Partners Reaffirms its Commitment to Growth with the Appointment of its First Chief Marketing Officer

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The global consulting firm today announced the appointment of Mark Cullen as CMO

March 4, 2021 – Leading pricing and strategy consultancy Simon-Kucher & Partners continues its growth and expansion with the appointment of Mark Cullen as Chief Marketing Officer. In this new role, Cullen will assume responsibility for all aspects of brand, marketing, and communication across the firm, reporting to Mark Billige, Co-CEO. 

Cullen, who will be based out of the firm's London office, has more than twenty years of marketing and communications experience gained across the consulting industry, as well as agency and client-side roles. He has worked for some of the world's leading companies, including Ernst & Young (EY), Publicis, Aviva, NatWest, Masterfoods and Procter & Gamble and more recently Alvarez and Marsal.

Cullen has significant experience in creating and leading high-performing teams that have delivered measurable impact, winning external recognition for campaigns that have transformed brands and uplifted revenues.

At EY, Cullen led the global marketing of their financial services practice, winning several awards for integrated campaigns and successfully repositioning the brand. He holds an Executive MBA, gained at Cass Business School, London and a BSc in Life Sciences.

"I am delighted that we have recruited someone with Mark's experience to this new and important role," said Mark Billige, Co-CEO. "He is a highly respected marketeer who has held both regional and global roles. He will be an excellent addition to the Simon-Kucher leadership team, and I look forward to working with him to develop and expand our marketing and communications efforts."

Commenting on his appointment, Cullen added: "Simon-Kucher is one of the best consulting firms for ambitious and fast-growing businesses. It has a fantastic entrepreneurial culture and exciting growth plans. I look forward to building on that great foundation and being part of the next stage in that journey."

Simon-Kucher has announced ambitious growth plans for 2021, including a return to double-digit growth post-pandemic, the opening of its 41st office in Berlin, and the appointment of 18 new partners.

Simon-Kucher & Partners, strategy & marketing consultants: Simon-Kucher & Partners is a global consulting firm with more than 1,400 professionals in 40 offices worldwide focusing on TopLine Power®. Founded in 1985, the company has over 35 years of experience providing strategy and marketing consulting and is regarded as the world's leading pricing advisor.