Simon-Kucher Managing Partner awarded for business case written when he was PhD Candidate

Simon-Kucher Managing Partner Wei Ke was recently recognized  by The Case Center for his 2009  business case "Markdown Pricing Optimization at Bloomingdale's" created while a PhD candidate at Columbia Business School and still in active use. The business case won the Production and Operations Management  category. The Case Center is an organization "dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe."