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2nd Commercial Excellence Virtual Forum – B2B Edition

Reflecting on the past few weeks, it has become clear “a new normal” is still far way. As different regions in the US are seeing new spikes of the pandemic with different hot spots (re)surging across the country, companies need to adjust and learn how to grow profitability during COVID-19 if they want to thrive after COVID-19.

Looking ahead, learnings from previous crises alone will not be sufficient, as COVID-19 has unprecedented impact on both customer demand patterns and existing go-to market models. However, this crisis also presents opportunities to disrupt your markets and get ahead of current and emerging competition. The ultimate key to sustaining this crisis – and thriving in it – is commercial agility: The ability to make resilient commercial decisions with unprecedented speed and flexibility.

Leaders will need to embrace emerging opportunities to compete and capture demand they did not have before by adjusting their products and services, improving their pricing, and optimizing their channel strategies. In other words, bold leaders will “reboot” their topline strategy to grow profitably in the resurgent crisis.

Join Simon-Kucher & Partners as we host our 2nd Commercial Excellence Virtual Forum on September 1st, this time focused exclusively on companies operating in the B2B space. Our topic “Revenue Reboot: Getting your ducks back in a row” will allow you to connect with industry experts and obtain insights and best practices on sales, pricing, marketing, and strategy from one of the world’s leading consultancies focused exclusively on growing profits through top-line growth.

We are excited to host another stellar group of industry experts who will share their experiences and advice on understanding how the changes around us impact demand, how to adapt to driving profitable growth in the process, and most importantly, how to lead the charge and thrive in the new normal. Apart from presentations by leading experts, this forum will include several networking opportunities, designed to offer an engaging arrangement of content for all attendees.

Who should attend?

Executive leadership and senior management, who are involved in developing commercial excellence for their companies.

  • Sample titles: CXO, President, Owner, Operator, EVP, SVP, VP, Director
  • Functional areas: Sales, Finance, Marketing, Pricing, Strategy

Why should you attend?

  • Exclusive access to learn from industry experts about the latest trends driving commercial excellence, including monetization & pricing and go-to-market & sales strategies in a volatile environment
  • Network with other leading industry professionals and share best practices. We look forward to welcoming you at the event and hope you can join us for the virtual cocktail reception afterward!

This event is sponsored by Simon-Kucher & Partners, it is free to attend but you must apply to register to attend.

If you have any questions, please feel free to contact

Guest Speakers
Simon-Kucher Experts
12:30 - 12:40 pm ET
Welcome and Introduction
12:40 - 1:00 pm ET
Commercial Agility - Lifeline for the New Normal
1:00 - 1:20 pm ET
Value based Product and Price Architecture
1:25 - 1:45 pm ET
Breakout 1

1.) Increasing Prices in a Recession - Philip Daus

2.) Recurring Revenue: Transitioning your Product & Sales Team into a more Resilient Business Model - Adam Echter & Will Humsi

1:45 - 2:10 pm ET
Networking Break
2:10 - 2:30 pm ET
Driving Customer-Centric Turnarounds
2:35 - 2:55 pm ET
Breakout 2

1.) Revenue Strategies to Maximize M&A value - Bhavin Manjee

2.) Improve your price negotiations to sell more at higher prices - Peter Harms

2:55 - 3:15 pm ET
Networking Break
3:15 - 3:35 pm ET
Willingness-to-pay: Critical in any economy
3:40 - 4:00 pm ET
Breakout 3

1.) Using Change Management to drive Sales Excellence - Chris Michaud

2.) Driving Customer Engagement and Growth via Retention Programs - Dave Clement

4:00 - 4:30 pm ET
Reception & Networking

Previous Events

On June 10th, we hosted our first virtual forum. This all industry half-day event featured learnings on how to operate in the new normal and connected over 250+ industry leaders.

We will be continuing with our virtual event series for the following industries:

We also have hosted hundreds of in-person events in the past. If you would like to get a glimpse into what those have looked like, watch our latest event recap video below!

Do you have any further questions about this event? Do not hesitate to contact our dedicated team.