Automotive Breakfast Club

The Mobility Landscape After the Pandemic
08:30 a.m. CET


Mobility is undergoing fundamental change, not only in technological terms. New modes of transportation are developing almost on a daily basis and mobility models continue to shift at a rapid pace. Mobility as a Service (MaaS) offerings are catering to an increasing need for on demand mobility covering both private and public transportation. On top of all of this, the COVID-19 pandemic continues change the way customers perceive and use mobility solutions making an already fast-paced and complex environment even more challenging to navigate.

Our fifth session highlights the current mobility landscape and the way COVID-19 may impact customer’s mobility preferences while discussing concrete levers to attract, retain and monetize mobility customers.

This webcast will address the following questions:

  • Mobility landscape: What does the current mobility landscape look like? Which transportation modes have developed and how have they impacted the way we move? Which players exist and which use cases do they address? Where do traditional automotive players fit in this picture?
  • Preference shifts: What do customers look for in different transportation options? Where do new modes of transportation shine? What are the strengths of traditional options? How has COVID-19 impacted preferences and mobility choices?
  • Mobility monetization: How can players in the mobility landscape attract customers in this fiercely competitive environment? How can they be converted and retained successfully? Which key monetization levers exist?

The session will be structured as follows:

  • Simon-Kucher presentation (30 minutes)
  • Q&A (15 minutes)

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