B2B Webinar Series 2022




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The B2B world is focused on balancing cost inputs and strategic customer relationships in 2022. It's no wonder 2022 is all about perfecting this balancing act - while observing strong economic performance in 2021, inflation landed at the highest level we have seen since 1990. At the same time, manufacturing production increased significantly at the end of 2021, hitting levels not seen since January 2019.

While the outlook is bright, we are walking on a thin line balancing demand surges and the labor and supply shortages. Value defense is critical while counterintuitive approaches to sales calls are becoming more common. Zoom calls continue to replace handshakes. High volume purchase agreements are coming at premiums instead of discounts.

Have you considered where your company sits in our current commercial situation? As demand and supply fluctuate, are you prepared to adapt your commercial, sales, and pricing approaches to support revenue and profit expansion in 2022?

Simon-Kucher conducts thousands of projects every year, chances are high we have seen - and found solutions to - the very challenges your company has been facing recently. We can share insights that continue to stand the test of time, while also sharing cross-industry best practices as we emerge from the pandemic.

To share the insights our experts have accumulated over the years, we've developed a webinar series to address some of the most anticipated challenges for 2022. So if you and your commercial team are looking for solutions to the most impactful B2B issues at hand, come and join our B2B experts for the 2022 Simon-Kucher Webinar series!

Who the webinars are for

Our webinar series was developed for high level executives and managers in the areas of sales, marketing, finance, corporate strategy, and pricing.

What you will learn

Attendees will learn how to grow their top-line through developing and implementing new strategies and best practices in the areas of pricing, sales, and marketing. The content of each webinar was curated based on the best and most relevant project themes of 2021. 


Learn more and register for all events below! 



Optimizing Commercial Execution in 2022

March 8, 2022, 11:00am PT | 2:00pm ET

In this webinar, you'll learn how to manage price increases in order to accelerate your company's profitability.

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B2B Pricing in an ongoing Inflationary Environment

April 28, 2022, 11:00am PT | 2:00pm ET

In this webinar, you'll learn the best practices on how and where to raise prices in order to maintain profitability.

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How to Realize the Most Value From Pricing Software Investments

July 13, 2022, 11:00am PT | 2:00pm ET

In this webinar, you'll explore the benefits of pricing software and how to structure a successful pricing software implementation program.

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Driving Engagement and Growth with Personalization and Gamification in B2B Rewards and Partnership Programs

August 24, 2022, 11:00am PT | 2:00pm ET

In this webinar, you'll learn key tactics that will allow you to deepen customer relationships and drive growth through rewards and partnership programs.

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Yearly Price Negotiations - How to Increase Prices Gracefully

October 20, 2022, 11:00am PT | 2:00pm ET

In this webinar, you'll learn best practices on how to implement price increases without harming the customer relationship.

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