Managing the transition to a future-proof digital commercial operating model to drive increased growth and capture cost savings

08:30 - 10:30
Langelinie Pavillonen, Langelinie 10, 2100 Copenhagen



08.30-09.00: Registration breakfast and networking

09.00-10.00: Presentation

10.00-10.30: Networking

COVID-19 has fundamentally reshaped how B2B firms interact with customers and the market, forcing firms to reshape their commercial operating model in way that is fit for growth and profitability.

This includes realigning the sales force to new customer requirements and market growth pockets, bringing marketing into the digital age, and developing new digital go-to-market channels. While this represents massive transformational challenges for most firms, the benefits of doing this successful are significant and lasting. This includes substantial cost savings from lower SG&A cost to increased growth and ultimately improved profitability. 

Join us on June 15. from 08.30-10.30 to learn more about how to succeed with building the commercial operating model of the future.

The presentation will focus on following topics:

  • Why is future-proofing the commercial operating model important?
  • What are the challenges and benefits of doing so?
  • What have successful companies done?
  • How to manage and succeed in the transformation journey?

The event is a solely physical event and virtual participation is not possible. The event is free of charge.

Why attend?

As the world’s number one Topline consultancy, Simon-Kucher has helped several firms to implement one-to-one marketing for leading organizations to improve marketing effectiveness. In this session we will share selected cases to show how practically this is done.

View the entire event series here!