International Pricing Strategy 101: Best practices and success factors
In an everchanging global market where business leaders and consumers can evaluate pricing in real time online there is a growing need for B2B/B2C companies to carefully consider all steps of a global expansion strategy. Just like mergers and acquisitions, most international expansion strategies can fail if you don’t invest time during the due diligence phase.
From setting up a successful operational foundation to offering a full-blown international expansion plan, Simon-Kucher has guided some of the largest and fastest-growing tech companies on their journey to developing an international pricing strategy. In this webinar, we will explore benchmarks and strategic fundamentals where we apply our framework to optimizing global pricing models.
- Setting the stage: How should companies think about the phases of an international pricing strategy?
- International Pricing Readiness: What capabilities – from people to technology – are needed for successful international pricing?
- Taking action: What are some core best practices to employ in order to maximize the value of international pricing?
Duration: 45 minutes
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