Maximize a pricing study’s ROI: When, why, and to what depth should you conduct a pricing project?

Overview:

Change is constant: Customer expectations evolve, new competitors enter the scene, and your company’s strategy and products continue to advance.  It is impossible to wait for a period of stability when it might seem logical to launch an in-depth review and modification of your pricing and packaging strategy and approach.  However, multiple factors – from your company’s readiness to the market’s change velocity – should be considered when exploring your pricing options.  Timing is key to maximize the return on an investment into a pricing study.

Key Takeaways:

• Reasons for change: Identifying market conditions that indicate the need for a pricing and packaging study
• Flavors of pricing: Understanding the spectrum of pricing projects, from incremental to disruptive    
• Prerequisites for success: A framework to guide the pricing and packaging study decision process at your company

Duration: 40 minutes

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