Shengyun Lu

Managing Director

Shengyun is Managing Director of Simon-Kucher & Partners’ China Desk, and is located in Shanghai and Paris Offices. He has 10+ years of professional experience in Automotive industry and has large experience in supporting both international & local OEMs’ strategic topics in China. He leads China’s automotive practice.

Before joining Simon-Kucher, Shengyun worked for a global leading OEM in R&D department during 5 years and for a global leading consulting firm in both Europe and China during 5+ years.

Shengyun is specialized in all topics along the automotive value chain, from purchase or R&D to retail, after-sales; or even more recently in the topics related to megatrends in the industry, such as, mobility, connectivity, electrification and autonomous driving. He has a deep understanding of automotive aftermarket in China including market dynamics, competitive landscape and main channels. Moreover, he worked also frequently for large Chinese automotive JV and adapted easily to both European / Chinese culture.

Shengyun holds a bachelor degree from Automotive Department inside Tongji University, and master degrees from two leading French universities which are: Ecole Polytechnique and IFP-School.

Finally, Shengyun supported also Chinese funds or companies on their oversee M&A by supporting on target screening, deal sourcing, commercial due diligence or post-merger integration topics.