Dr. Georg Tacke is the former CEO of Simon-Kucher. He led the company from May 2009 to December 2019 and is currently serving the firm in the capacity of a Senior Partner/Advisor.

Georg has more than 30 years of consulting experience in the service sector and automotive industry. His areas of expertise include strategy, marketing, sales and pricing. He is well-known as one of the top pricing experts and supports numerous CEOs and management boards as a personal consultant and coach.

Georg joined Simon-Kucher just three years after its foundation and became a partner in 1990. Together with the other Partners and associates, he has helped Simon-Kucher to grow from a small German consultancy into a global consulting firm with 39 offices in 25 countries. During his more than 30 years with Simon-Kucher, Georg has taken on several leadership positions, among others: division leader, member of the Board, CFO and CEO.

Georg holds a Master’s degree in business administration and a PhD from the University of Bielefeld. He also studied and conducted research as a visiting scholar at the Stanford Business School.

Georg is the (co-)author of books and numerous articles on strategic business issues, sales and pricing. His latest book Monetizing Innovation: How Smart Companies Design the Product Around the Price was published by Wiley in 2016.